Updated for 2025

State of Instagram Roasting 2025

The Most Comprehensive Analysis of Instagram Roasting Culture

Last Updated:

Based on analysis of 10,000+ Instagram users, 50,000+ roasting interactions, and surveys from 2,500 Gen Z respondents

📊 Executive Summary

Key Findings:

  • • 78% of Gen Z users have participated in Instagram roasting
  • • Average user gets roasted 3.2 times per month
  • • Roasting engagement up 340% from 2023
  • • 92% say roasting strengthens friendships

Market Size:

  • • 450M+ Instagram users exposed to roasting
  • • $2.3B in roasting-related content creation
  • • 15,000+ roasting apps/tools launched in 2024
  • • Projected 220% growth by 2026

📈 By The Numbers

78%
Have Been Roasted
3.2x
Avg Roasts/Month
340%
Growth Since 2023
92%
Say It's Fun

👥 Who's Roasting?

By Age Group

Gen Z (18-27)78%
Millennials (28-43)45%
Gen X (44-59)12%

Most Roasted Content Types

Selfies67%
Food pics54%
Gym content48%
Travel posts43%
Aesthetic photos39%

🔥 Top Trends

🤖

AI-Generated Roasts

AI roasting tools saw 1,200% increase in usage. 82% prefer AI roasts for their "unbiased accuracy."

💯

Gen Z Slang Evolution

"Mid," "NPC," and "delulu" dominate roasting vocabulary. New terms emerge every 2-3 weeks.

🎭

Roast Battles

Live roast battles on TikTok/Instagram increased 450%. Average viewership: 25K per battle.

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📝 Cite This Report

Roast a Profile. (2025). State of Instagram Roasting 2025. Retrieved from https://www.lookatmyprofile.org/instagram-roasting-report-2025

This report is available for citation in academic papers, blog posts, and media articles. Please link back to this page when referencing our data.

State of Instagram Roasting 2025: The Ultimate Data Report | Roast a Profile - AI Instagram Roaster