📊Monthly Observatory — July 2025

Roast Intelligence Report

Track how persona funnels, Reels campaigns, and zero-click SERPs impact installs and backlinks.

Highlight

AI roast sessions jumped 42% MoM after introducing persona landing pages and Gen Z Reels hooks.

Top Channel

Instagram Reels (43% of assisted conversions)

Key Stat

Average share-to-click ratio hit 1:3.4 across the new UTM templates.

Persona Performance

Reels Campaign Analytics

CampaignReachPlaysClicksUTM ClicksConversion
valorant pro tips roast384,000256,30018,24011,8606.3%
dating app red flags roast274,800203,10021,29015,2707.2%
remote work bingo roast182,400121,60011,0408,6405.8%

Top Search Queries

instagram roast generator

Position 4.2 · 8,640 clicks · 128,900 impressions

Introduced AI Overview snippet winning TL;DR answer in July.

ai roast me

Position 3.7 · 7,210 clicks · 98,200 impressions

Zero-click summaries present; CTA cards drove post-view conversions.

funny dating bio roasts

Position 2.9 · 6,590 clicks · 56,340 impressions

Captured People Also Ask with new FAQ schema.

Media + Backlink Targets

Gen Z Onlines Trends Newsletter

Newsletter Feature Pitch

How daily AI roasting challenges double share rates

Contact: press@genztrendwave.com

Creator Economy Podcast

Podcast Guest Outreach

Turning roast prompts into a 7-day viral loop

Contact: bookings@creatoreconpod.com

Use these angles when pitching winners from the Roast Me Royale challenge.

Top Actions

  • Ship August persona landing pages with embedded Reels playlists.
  • Automate weekly export of UTM performance into newsletter format.
  • Launch PR outreach using the data storylines above.

Need the Raw Data Export?

Tap into the CSV or API feed to power newsroom pitches, investor updates, and weekly growth newsletters.