Insights on Instagram culture, social media trends, and digital humor
By 2025, the influencer economy has matured into a full-blown cultural industry: product lines, brand deals, litigation-ready contracts, and PR teams on retaine
It started as a panic. In mid‑January 2025, an already volatile mix of geopolitics, legislative threats, and sheer platform anxiety spilled into a social media
If you’ve spent any time on the For You Page lately, you’ve seen it: rooms that look like they obeyed a new gravity, faces rotated like a funhouse mirror, trans
If you spent any part of August 2025 on TikTok, you probably encountered the pixelated reptile pressing a big red button while a chant of “Lizard. Lizard. Lizar
Scroll. Smash like. Repeat. On the surface, the "puppet master" videos—those slick forced-perspective clips where a creator appears to tug, tilt, and control th
Instagram was once a place where photos, short videos and casual updates connected strangers, friends and customers without a cash register in the middle of eve
Here’s a hot take: the thing that finally broke TikTok’s polished aesthetic wasn’t a manifesto or a new feature — it was a phone-ringing sound and a shrug. The
Remember when Instagram was a tidy stream of square photos from friends, favorite cafes, and carefully curated travel snapshots? That timeline — chronological,
If you’ve fallen into the endless scroll of TikTok late at night, searching for soothing whispers or the perfect tapping sequence to knock you out of a panic sp
If you've been scrolling through TikTok or Instagram lately, you’ve probably seen someone “control” a stapler, a houseplant, or a friend with a snap of their fi
If you’ve spent any time scrolling TikTok in the last year, you’ve probably stumbled on a dozen variations of the same strange, sticky meme: dancers, non-dancer
You remember the thrill. A slick marketplace listing, glossy 3D renders of a future shopping district, and a promise threaded through every tweet and podcast: b
By 2025, a lot of us logged into Instagram expecting a quiet scroll through our friends’ birthday pics, a coffee snap from a college buddy, or a cheeky meme fro
If you've spent more than a hot minute on TikTok lately, you've probably tripped over at least one "couples running" video: one partner starts jogging, the othe
If you’ve spent even a little time on TikTok in 2025, you’ve probably seen the same brooding soundtrack under montages of rainy cityscapes, shaky confessions, a
If your Instagram feed lately feels less like a window into friends’ lives and more like a neon corridor of product tags, sponsored posts, and endless purchase
If you’ve scrolled TikTok in the last year you’ve probably seen it: a tight, tantalizing hook—“You’ll never believe what happened”—a few cryptic hints, then, wh
If you spent any time on X, Instagram, or TikTok in February 2025, you probably ran into a funeral procession for a neon-green owl. Duolingo — the language app
Remember when owning a corner apartment downtown felt aspirational? Fast-forward to 2021 and 2022, and an entirely new kind of property bubble was sprouting—not
Scroll through any Gen Z–dominated corner of the internet over the past few years and you’ll likely spot the same playful ritual: a quick, gleeful scan of a sus
Scroll through Instagram Reels and you’ll see them everywhere: people theatrically tugging invisible strings, friends or objects jerking to life in perfect sync
If you spent any time on TikTok in 2023–2025, you probably bumped into a clip of a young creator standing eerily still, blinking in staccato, repeating tiny, su
Welcome to the new internet circus: AI bots have stormed Amazon’s reviews, and the results are peak chaos. What began as a few suspiciously polished recommendat
Scroll past the perfect flat-lay breakfast, the candid filming of "a day in my life," the tears confessing a personal struggle, and the tightly captioned vulner
Instagram in 2025 feels less like a celebrity runway and more like a bustling bazaar of niche communities and hyper-polished virtual personalities. If you were
If you’ve scrolled through TikTok in the last two years, you’ve probably stumbled across someone who looks like a human metronome — repetitive movements, roboti
Welcome to the digital roast you've been secretly starring in. Instagram used to be a polite gallery of filtered brunches and vacation sunsets. In 2025 it becam
If you’ve spent any time scrolling Instagram Reels or TikTok this summer, you’ve probably run into a recurring moment: a beat drop, a confident strut, a rapid o
If you’ve scrolled Instagram in the last year, you’ve probably noticed a chorus of short, hard-hitting list posts: “25 Brutal Truths About Your 20s,” “25 Brutal
If you’ve spent any time on Instagram Reels or TikTok recently, you probably noticed a curious motif popping up in millions of short videos: creators staging th
Imagine pouring hours into a tightly edited 20-second Short, following every “best practice” you've read — a thumb-stopping hook, a clear visual, on-brand music
If you’ve ever watched a sound, dance, or joke explode overnight and then vanish into a chorus of eye-rolls two days later, you’ve witnessed the TikTok micro‑tr
The metaverse was supposed to be the next internet — a shimmering, always-on set of virtual worlds where people socialize, work, shop, and create economies as r
If you publish Shorts on YouTube and you're not watching your analytics like a hawk, you may already be losing without knowing why. A quiet, technical reconfigu
If you’ve ever scrolled Pinterest for “cottagecore kitchen inspo” and come up with a moodboard that looks suspiciously like medieval royalty, you’ve already met
If you’ve ever posted a mauvey grid, handcrafted carousel of rainy-window shots, or a pastel collage that screams “soft-core cottagecore,” you’re not just curat
You’ve seen it: a clip pops up on Shorts, you tap, you laugh or gasp, and before you know it you’ve scrolled through dozens more. It’s quick, it’s addictive, an
If you’ve spent even a casual amount of time scrolling TikTok in the last few weeks, you’ve probably run into a video that ends not with a punchline but with a
Four years into a platform arms race between virality and authenticity, a new paradox rules Instagram: Gen Z’s favorite mantra—'Never let them know your next mo
If you’ve hung around Reddit relationship threads in 2025, you’ve probably seen it: a new post—often vulnerable, sometimes desperate—followed within minutes by
If you’ve spent even a few minutes on TikTok in 2025, you’ve probably scrolled past a predictable little ritual: someone posts a video reacting to a wedding ann
This exposé pulls back the curtain on a platform evolution that looks less like community building and more like a highly engineered extraction economy. TikTok
Swipe right, record, post, repeat. What started as private DMs and late-night selfies has morphed into full-blown commercial ventures: Gen Z couples are packagi
If you’ve ever watched a TikTok explode — millions of views, a tidal wave of comments and duets, your phone buzzing non-stop — and then posted the same video to
“Authenticity” has become influencer marketing’s most valuable currency — and, increasingly, its most expertly counterfeited one. Spend a few hours scrolling In
If you make Shorts, you’ve probably noticed something ugly: a steady bleed of views, random drops in reach, or once-viral clips that suddenly stop being promote
If the internet needed a reminder that context on TikTok is fungible, the Alibi dance supplied it with a sensuous hip roll. What started as a fragment of Sevdal
In September, TikTok’s beauty ecosystem felt like it changed gears. What had long been a parade of swatches, shade-matching tests and quick product demos became
Remember when tech bros were buying slices of pixel dirt for more than a used car? When a patch of Decentraland could sell for $15K and the headlines read like
Imagine scrolling product pages late at night, hunting for a cheap charger, a beauty serum, or the latest cheap gadget that promises to change your life. You ch
If you’ve been on Slack in the last few years you’ve probably seen it: a thread, an innocent status update, a client note — and then a single skull emoji (💀) d
If you’ve been scrolling through TikTok, Instagram or Twitter (X) lately, you’ve probably seen compilations of dating app profiles being roasted — anonymous scr
Hot take time: the internet loves a scandal, and nothing smells juicier than the idea that an entire generation is staging fake meltdowns to hawk clothes. Scrol
If you’ve scrolled Instagram in the last year, you’ve probably seen it: the dramatic collapse onto a bed, a flurry of flung clothing, a sobbing “I just can’t” f
You might have noticed a new nightcap trend: instead of chamomile or white noise, millions of Gen Zers are falling asleep to the sound of robot voices. Short, s
You trust Amazon reviews. We all do — star ratings, long-form testimonials, and the little "Verified Purchase" badge quietly steer billions of buying decisions
Instagram used to be a simple playground for polished selfies, staged flatlays and aspirational travel shots. In 2025 it’s a living ecosystem — crowded, algorit
Remember when Instagram was a tidy scroll of friend photos, pocket snapshots, and the occasional perfectly framed latte? Those days feel like a relic. Today, op
If you scrolled through Instagram in August, you probably saw it: a cascade of short videos, faces frozen mid-blink, captions reading “wait — it’s already Augus
If you’ve scrolled through TikTok or YouTube in the last year, you’ve probably felt it: an eerie new strain of ASMR that looks and sounds almost perfect — too p
If you’ve spent even a few minutes on Instagram this year, you’ve probably seen it: short clips where someone starts to set up a punchline, a confession, or a h
If you’ve bought a lamp, a bicycle, or a “like-new” iPhone on Facebook Marketplace in the last few years, you’ve been shopping in what feels like the world’s la
When a song from 1997 starts trending on TikTok in 2025, you know something interesting is happening culturally. Radiohead’s “Let Down,” a deep cut off the semi
In the era of attention scarcity, brands compete not just for clicks but for emotional real estate. Few characters — corporate or cultural — have carved out as
If you’ve spent more than 15 minutes on TikTok in 2025, you’ve likely witnessed couples sprinting down sidewalks, across parking lots, and into the cinematic ma
In early summer 2025 a deceptively simple TikTok format exploded into a cultural moment: text on screen reads “You look happier,” the creator replies “Thanks, I
If you've spent any time on Reddit’s relationship corners — r/relationshipadvice, r/relationships, or the famous r/AmItheAsshole (AITA) — you've probably notic
Hot take: Gen Z didn’t just tilt TikTok — they flipped the entire concept of “what’s real.” The “upside down” trend — users filming themselves, their rooms, and
Remember when a pixelated plot of land—an anonymous grid square in Decentraland or The Sandbox—could sell for $15,000, and headlines called virtual real estate
If you’ve spent even a few minutes scrolling TikTok in the last year, you’ve probably seen the Alibi Dance — a weirdly hypnotic, belly dance–inspired choreograp
Facebook Marketplace launched as a friendly, neighborhood-style marketplace inside a giant global social network: an easy way to sell a couch, pick up a cheap c
Call it the great tech ghost story of the 2020s: a high-profile bet, celebrity-backed pixels, and a $69 million splash that turned into a landscape of empty lot
If Facebook Marketplace were a party, it’d be the one where the hors d’oeuvres are free but the host keeps slipping your wallet out of your back pocket while pr
If you’ve spent any time on TikTok in the last year, you’ve probably scrolled past someone literally turning their world upside down — and then flipping it back
If you spend time on TikTok — and at this point, who doesn’t — you’ll notice a strange, repetitive choreography of faces, styles, captions and sounds. Swipe pas
If you’ve spent any time on the internet looking for relationship answers, you already know Reddit can be simultaneously wise, brutal, and wildly entertaining.
If you spent any time on TikTok in August 2025, you probably know the drill: an adorable, pixelated green lizard appears on screen, furiously hammering a glowin
If you’ve been watching the platform wars unfold over the last few years, one pattern stands out with painful clarity: viral trends that explode on TikTok often
You’ve seen the headlines: pixelated mansions sold for millions, virtual islands auctioned like beachfront property, and glossy press releases promising a new e
If you’ve spent even a few minutes on Instagram in 2025, you’ve likely noticed the tiny, colorful agents of persuasion silently working beneath the surface: emo
If you’re a creator, strategist, or digital behavior researcher watching the short-form video battlefield in 2025, you’ve probably noticed a pattern: some Short
Swipe right on romance—and a pitch deck. In the era of curated intimacy, anniversaries, "our story" reels, and proposal montages have become more than personal
Instagram Reels didn’t arrive quietly. Launched into a short-form video battlefield dominated by TikTok, Reels quickly became Meta’s aggressive and efficient an
If you spent any time on social media in 2025, you probably heard the phrase “red flag bingo” before you heard someone say “let’s get coffee.” What started as a
If you’ve spent any time on TikTok in the last year, you’ve probably seen videos that start with a hint, a wink, or a half-told anecdote—then end with a curt “G
If you thought TikTok was only short-form video, think again. Over the last few years the platform has quietly evolved into a multi-format storytelling engine,
If you’ve ever laughed aloud at a five-second sound clip, found yourself whispering the same nonsense catchphrase for an hour, or felt your brain insist on “jus
We thought we were buying the future. For $15,000 we became the proud owners of a virtual parcel in a glittering new cityscape promised to rival Manhattan—block
If you’ve ever sighed and called your own mind “mushy” after an hour of doomscrolling through short-form clips, you were not alone — and you might not have been
Scroll. Like. Repeat. For most people and brands, Instagram still feels like a place where followers mean attention. But behind the polished grids and Reels tre
There’s a particular kind of silence that follows a failed party: the empty bottles, the overturned chairs, the echo of a joke that once landed. Meta’s metavers
Every so often a TikTok trend arrives that looks silly on the surface but winds up revealing something deeper about how we relate to one another. The “couples r
If you’ve been scrolling Instagram lately, you may have noticed a new dialect emerging — short, visual, and instantly recognizable: emojis. But this isn’t just
If you’ve been on X (formerly Twitter) long enough, you remember the terror and glory of the ratio: a tweet sees a flood of replies shaming or dunking on the or
Swipe culture met short-form video and what followed was part reality show, part social experiment: dating moved from the dinner table to the For You Page. Over
Remember the first time you walked into a shopping mall and felt like you’d stumbled into a social economy — stores, arcades, food courts, and people bumping in
Something strange and beautiful happened in 2025: a deep cut from Radiohead’s 1997 album OK Computer—“Let Down”—blossomed into a massive, organic TikTok trend.
The metaverse promised an entirely new economy: virtual Manhattan skylines, million-dollar beachfront parcels, and branded islands where users would shop, socia
We live in an era where vulnerability is a currency. Scroll for five minutes and you'll see a carefully staged "I hit rock bottom" video, two follow-up posts ch
Instagram captions used to be polished, aspirational micro-essays: the kind that curated a mood, sold a lifestyle, and avoided embarrassment at all costs. Then
If you’ve scrolled through TikTok, Instagram Reels, or Threads in the last few summers, you probably saw dozens — if not hundreds — of people mouthing the same
If you’ve been scrolling TikTok lately, you’ve probably seen dozens — if not hundreds — of couples sprinting down sidewalks, through grocery aisles, or across b
If you’ve been added, muted and then quietly removed from a family group chat in the last couple of years, you’re not alone — but you might be misreading the tr
If you’re tired of feeling conned every time you scroll past a sunlit flat-lay or “raw” morning coffee shot, you’re not alone. In 2025, Instagram’s influencer e
By mid‑2025, the Instagram feed that once felt like a curated scrapbook of friends, creators, and hobbies had become unrecognizable. What started as incremental
Something changed in 2025. What once looked like a handful of odd listings and the occasional sketchy buyer on Facebook Marketplace turned into a full-blown cri
Instagram has a new language of feeling, and it often looks rehearsed. What started as lip-syncs and dramatic skits has mutated into a steady stream of staged b
Welcome to the survival guide for 2025’s Instagram jungle, where the ecosystem evolved faster than your last “authentic” sponsored post. Meta shoved Reels down
Introduction
TikTok trends come and go, but every so often one turns into a cultural rumble that refuses to die. The "Alibi Dance" — a choreography set to Sevdaliza's dramat
This is an exposé. For much of the last decade, dating apps promised to modernize romance: swipe, match, message, meet. They turned attraction into an app econo
If you’ve spent any time scrolling Instagram Reels or TikTok this year, you’ve probably seen it: someone “loses it” over a closet catastrophe, throws a dramatic
If the last half-decade of social media taught us anything, it’s that cultural aesthetics can feel like tectonic plates: slow to budge, then suddenly rearrangin
Scroll, double-tap, share — rinse, repeat. For Gen Z, discovering new products and personalities happens at the speed of a 30-second Reel. But the landscape is
If you’ve scrolled TikTok in 2025, you’ve probably seen people casually walking on ceilings, sipping coffee while “upside down,” or staging entire mini-dramas w
In February 2025, the internet collectively gasped, laughed, and logged in. Duolingo—already famous for its cheeky reminders and meme-ready mascot—announced tha
If you’ve scrolled through Twitter/X, TikTok, or Reddit in the last few years, you’ve probably seen the Duolingo owl in some state of melodramatic outrage: glar
Flip through your For You page this week and you might notice a quiet takeover: swipeable photo carousels, cinematic stills, and slideshow stories that pack as
If your Instagram feed feels less like a scrapbook of friends and more like a never-ending checkout tape from CVS — jam-packed with tiny logos, five-part carous
If you’ve been on X (formerly Twitter) long enough to remember the glory days of public dunking and the sacred ritual of “ratioing” — piling replies on a bad ta
Pinterest has quietly become one of the most influential curators of visual culture over the last decade, and its influence is only accelerating. What used to b
If the last decade taught us anything about TikTok, it’s that the app can take a single line of a song, a quirky hook, or even a grim lyric and turn it into som
Scroll. Swipe. Laugh. Repeat. For many members of Gen Z, that loop defines large chunks of waking life. TikTok — short, glossy, highly personalized videos — is
Scroll through LinkedIn in 2025 and you’ll see it: the same cocktail of triumphant emojis, “grinding” narratives, and 10-point lists promising to turn mediocrit
In the heat of Summer 2025, a deceptively simple image—a pixelated lizard slowly pressing a glowing button—turned into a viral Rorschach test for TikTok’s recom
If you’ve spent any time on TikTok, Threads, or meme boards in the last couple of years, you’ve probably seen the same thing: an otherwise slick AI-generated po
If you've ever been in a family WhatsApp group, you know how it goes: forwards about the news, 28 reactions to a cousin’s half-birthday post, voice notes long e
If you’ve ever scrolled through Instagram and paused on an outfit post that made you bookmark the look, you’ve met a fit check that slaps. “Fit check” — the sho
If you spent any time on TikTok in August 2025, you probably saw the same clip over and over: someone pretending to answer a phone, the beat drops, a chaotic or
If you’ve spent any time on TikTok in the last year, you’ve probably scrolled past someone upside down — literally. The tiktok upside down trend has leapt from
Haul videos were social media's easiest hit: creators unboxing armfuls of $3 dresses, $6 sneakers, and $2 accessories while viewers dreamed of closets that didn
Scroll through Instagram Reels in 2025 and you’ll see a new theatrical shorthand taking over the feed: short, hyper-dramatic “meltdowns” that end in a smirk, wi
If you've spent any time scrolling Instagram in 2025, you've likely seen them: bold, sans-serif cards that promise "25 Brutal Truths About Life," carousel posts
The spring of 2025 felt like a slow-burn panic for anyone whose paycheck was tied to short-form video. In boardrooms, creator group chats, and late-night DMs, t
TikTok’s “For You Page” (FYP) has become shorthand for overnight virality — but it also creates spectacular flops. A clip that silently dies on TikTok can somet
Swipe, double-tap, repeat. For many of us, Instagram and TikTok are morning routines: a curated loop of beauty shots, aspirational lifestyles, and product recs
If you’ve spent any time on Instagram in 2025, you’ve probably scrolled past—or made—at least one “fit check” Reel. They’re the blink-and-you’ll-miss-it outfit
If you tuned into social media in 2024–2025 and wondered why every other livestream looked like a hyped-up showdown, you weren’t imagining things. TikTok Live B
If you’ve spent any time on TikTok since early August 2025, you’ve probably seen it: creators cupping a hand to their ear like a phone, Tyler, The Creator’s pun
If you told someone in 2009 that a Black Eyed Peas song would be the sonic glue for a summer of outfit transitions, “main character” edits and pose-heavy dance
The rise of de-influencing on TikTok reads like an archetypal social-media parable: a grassroots backlash against shameless product pushes, a corrective force p
If 2025 had a mascot, it would be a chatbot in therapy—sweaty palms, existential dread, and a very public breakdown at 3 a.m. The year has gifted the internet a
If you’ve been scrolling Instagram Reels lately, you’ve probably seen it: creators standing over friends, partners, or staged scenes, fingers tugging invisible
If you’ve been scrolling TikTok this year, you’ve probably noticed a jarring narrative flip: the soft, cinematic “main character” videos that dominated the pand
If 2025 had a catchphrase, it probably would’ve been "delulu is the solulu" — the tidy little slogan that packed manifesting energy, peak self-help vibes, and t
If you’ve felt like your attention span evaporates faster than a 15-second TikTok, you’re not paranoid — you’re being engineered. Over the past five years the p
Welcome to the roast you didn’t know you needed. 2025 came barreling in like a confetti cannon loaded with brand deals, new sounds, and infinitely re-cut "main
If you’ve spent any time on TikTok in 2025, you’ve probably seen it: a smiling creator drops an intentionally vague teaser, the comments flood with questions, a
If you’ve spent any time on TikTok in the last few years, you’ve probably scrolled past at least one cinematic clip of someone narrating their “main character e
Welcome to the definitive guide to social media trends as of 2025-08-26. If you live and breathe social media — whether as a creator, brand marketer, community
You’ve seen the headlines: “Metaverse will be the next internet,” “Big tech pours billions into virtual worlds,” “Buy virtual land now.” Then you clicked into D
If you've scrolled TikTok in the past two years and haven't run into someone jerking their head like a busted animatronic while saying the same two lines on rep
If you’ve spent any time on Instagram in 2025, you’ve probably seen the “2025 Mood” posts — those carefully composed collages, pastel gradients, AI-stylized sel
Imagine a room full of strangers watching a performer repeat the same phrase on loop, raising an eyebrow or tilting their head on command, while digital coins a
If you’ve spent more than five minutes doomscrolling on Instagram in the past year, you’ve probably been ambushed by list-style wisdom: “10 Life Lessons,” “7 Co
If you’ve been on TikTok lately you’ve probably scrolled past videos where someone clips a screenshot of a friend’s “I finished Season X” DM, hits a deliberatel
If 2020s social media culture had a VIP list, it would be ringed in green. What used to be a simple privacy toggle—Instagram’s Close Friends—mutated into a stat
“Main character energy” used to be a cultural rallying cry. On endless loops of Reels and TikToks, Gen Z curated cinematic moments — coffee-steamed close-ups, d
If you’ve scrolled through Instagram reels recently, you may have run into a deceptively simple clip: a creator turns to the camera, mouths or types the phrase
If you’ve spent any time scrolling Instagram lately, you’ve probably noticed an explosion of collage-style posts, color palettes, cropped Polaroids, and perfect
There’s a small, deliciously annoying phrase sneaking its way through Instagram captions, reels, and DMs: “never let them know your next move.” To outsiders it
If you grew up scrolling TikTok, you’ve probably watched at least one “haul” video — a buzzy unboxing where a creator shows off 20-plus items bought for pocket
Picture this: you're scrolling Amazon late at night, hunting for a new blender, noise-cancelling headphones, or a questionable kitchen gadget you’ll use twice.
If you’ve scrolled TikTok in 2025 for more than a few minutes, you’ve probably stumbled into an upside-down world. What started as a handful of playful edits ha
If you spend any time on TikTok, you already know the pattern: a dance, audio, or format explodes overnight — then, just as quickly, it's gone. Creators wake up
If you’ve spent any time scrolling TikTok in 2025, you’ve probably noticed the eerie feeling that half the creators you see are riffing from the same mold. It’s
TikTok’s slideshow format has quietly rewritten the grammar of short‑form storytelling. What began as a utility for uploading photo albums and image compilation
If you’ve spent any time on TikTok in 2025, you’ve noticed a subtle biodiversity in the creator ecosystem. It’s no longer enough to call yourself an “influencer
TikTok Live Battles were supposed to be a fun, fast way for creators to connect with fans, raise their visibility, and — yes — earn money. Instead, a simple fiv
“Ambitious but lazy” is the latest TikTok tagline you’ve probably seen between motivational video edits and spreadsheet-hack clips. It reads like a paradox: how
If you’ve ever scrolled through Reddit late at night looking for a guilty-pleasure moral judgment, you’ve almost certainly landed in r/AmItheAsshole (AITA). Wha
In 2025, a new kind of digital urban legend is circulating among creators: the "youtube short ghost zone." It’s the place where videos—often longer-form short-f
If you’ve spent any time on TikTok in mid-2025, you’ve probably scrolled past someone strolling toward the camera with an overlay that reads, “You look happier,
For most of the last decade, “haul” videos were a ritual: unboxing cheap treasures, trying on $2 tops, and flexing bargain wins to thousands of followers. Gen Z
Remember when coffee shops existed for caffeine, awkward first dates, and the occasional person actually reading a physical book? Those quaint little rituals ar
Summer 2025 brought us a lot of cultural detritus — new streaming hits, a handful of dance crazes, and an oddball phenomenon that refused to leave the For You P
If you’ve spent more than five minutes scrolling Instagram this year, you’ve probably seen them: short reels where someone dramatically bursts into tears, colla
When Pinterest rolled out its 2025 trend predictions, the aesthetic world collectively leaned in. “Seeing Double,” “Sea Witchery,” “Castlecore” and a revived ma
If you spend any time on Reddit, you’ve probably scrolled past an Am I The Asshole (AITA) post or two — or a hundred. Once a canonically chaotic corner of the i
If 2025 taught us anything about TikTok, it’s that trends are less like seasons and more like emotional weather systems: sunny optimism by morning, deluge of cr
Scroll through your Instagram feed in 2025 and you’ll notice something clearer than ever: influence has speciated. The post-apocalyptic days of a handful of cel
If you’ve spent any time on TikTok in the past two years, you’ve watched a quiet revolution happen on your For You Page. The era of the “Silent Kings” — the meg
If you’ve spent even a hot minute on TikTok this August, you’ve probably been pummeled by gleeful, breathless footage of romantic partners sprinting through par
If you asked marketers in January 2025 how to get millions of eyeballs, most would suggest another big-budget Super Bowl spot, influencer partnerships, or a per
There’s a new cult of personality thriving in short-form video: the “main character.” What started as a whimsical mantra—“romanticize your life,” “live like you
If you’ve scrolled through TikTok in 2025, you’ve probably seen them: side-by-side screenshots of a chatbot trying—quite literally—to be earnest and failing spe
On the weekend of January 18–19, 2025, social media experienced a brief but seismic event: the United States appeared to be on the brink of a TikTok blackout. T
Something curious is happening in our feeds. Scroll through Instagram Stories and you’ll see the same effortless brunch shot, the same soft-lit workout selfie,
If you think gladiators belonged only to dusty amphitheaters, think again. Welcome to TikTok Live Battles, the five minute, high-stakes spectacle where creators
If you scrolled through TikTok in mid-2025, you probably felt it: a particular swell of melancholy, part nostalgia and part collective therapy, carried on the c
We live in an era where trends don’t die — they get recycled. One platform breeds a viral moment, and another gives it a second life. Lately a curious phenomeno
If you thought ASMR was a small corner of YouTube where soft-spoken humans crinkle paper and tap crystal bowls, think again. In 2025 the whispering went digital
If you spend time on TikTok, X, or Instagram Reels, you’ve probably seen the highlights: bewildered customers arguing with a robotic agent that confidently decl
If you still picture online fraud as elaborate Nigerian prince emails or counterfeit storefronts hidden in obscure corners of the web, think again. The scam lan
If you’ve spent any time on TikTok in 2025, you’ve probably seen the “Guess” videos: someone starts a clip with a hint, drops a dramatic look or half-story, and
If you’ve spent even five minutes scrolling the For You Page this year, you’ve seen it: the same creator archetypes keep popping up. There’s the friend-next-doo
If you’ve spent any time on TikTok in 2025, you’ve probably been low-key roped into a “Guess” thread. The trend—stemming from Charli XCX’s song “Guess” (featuri
If you’ve spent any time on Instagram in 2025, you’ve likely been ambushed by a scene: someone collapsing into a melodramatic breakdown, a friend hovering awkwa
Gen Z has always been a generation of contradictions: digitally native yet nostalgic, socially conscious yet performatively curated, anxious yet strikingly conf
A deep-dive exposé for Digital Behavior readers: how a speculative mania turned virtual plots into headline-grabbing losses.
If you're watching the platform wars like a spectator at a slow-motion car crash, Instagram Reels is one of those wrecked sedans everyone keeps poking. Meta bui
If you’ve ever scrolled an Instagram feed and felt like you were trapped in a bad group text where everyone forwards the same meme, congratulations — you’ve wit
If you thought dating app drama peaked when someone sent you a creepy “wyd” at 2 a.m., buckle up. 2025 served us a new flavor of chaos: anonymous call-out cultu
If you’ve spent more than five minutes on Instagram or YouTube in 2025, congratulations — you’ve been gently (or brutally) tutored by someone who condensed a de
If you’ve scrolled through Instagram or TikTok in the last year, you’ve probably seen at least one video that starts with someone looking baffled and saying, “W
There’s a new kind of court where modern couples are tried, judged, and often sentenced: Reddit. Subreddits like r/relationshipadvice and AITA (Am I the Asshol
If you’ve scrolled Instagram in the last year, you’ve probably been typecast as “ambitious but lazy” by at least three micro-influencers, two ex-entrepreneurs,
If you spend any time on TikTok or Instagram Reels, you’ve probably seen the “fit check” — the five- to 30-second video where creators show off an outfit, usual
If your family WhatsApp group feels like a perpetual group chat trial by fire, welcome — you are not alone. Family group chats were supposed to be cute check-in
If you’d told someone a few years ago that a song with a dark opening line — “I just killed a man, she’s my alibi” — would launch one of the internet’s most end
In 2025, a 28-year-old Radiohead track resurfaced and quietly took over the emotional lives of a generation. “Let Down,” a deep cut from Radiohead’s 1997 album
You’ve scrolled past the trend: someone’s friend says, “You look happier,” on-screen text appears, and the creator answers with a clipped “Thanks, I…” followed
Couple influencers — pairs who document their romantic lives together on social platforms — have gone from niche curiosity to cultural force. What started as ca
If you’ve spent time watching social media in 2025, you’ve probably seen a new kind of dust-up: the "ratio proxy war." It’s a short, meme-friendly phrase that c
If you've ever been cc'd into a late-night family WhatsApp thread and watched the chat bubble turn into a wildfire of forwards, voice notes, and elbow-nudging g
If you’ve spent any time on TikTok in the summer of 2025, you’ve probably seen the “You look happier” trend: text appears on-screen, an easy-cut to a reveal, an
By 2025, "main character energy" has become shorthand for a very specific kind of online life staging: cinematic selfies, curated routines, and an ongoing narra
If you’ve spent even five minutes in the wild comment fields of Platform Wars Twitter, you already know the mood: part existential dread, part stand-up roast. Y
Welcome to the VIP lounge of Instagram, where the velvet rope is an in-app toggle and the faux intimacy is scented with rose-gold filters. Instagram’s Close Fri
There’s a new kind of scavenger hunt sweeping Instagram, and it doesn’t involve physical clues or old maps — it’s hidden inside pixels, reflections, and the gle
Every few months a new formulaic line starts showing up in your Instagram Reels feed: a creator stares into camera, text overlays the screen, and the caption be
We used to worry about the tone of an email. Today, a single emoji can do the same damage — and more. In modern digital workplaces where Slack, Teams, and other
If you’ve spent any time scrolling TikTok in 2025, you’ve probably seen at least one clip of someone attempting to flip, spin, or hang themselves upside down fo
If you've spent more than five minutes on TikTok in the last year, you've probably heard — and maybe even used — the "That's awesome, congratulations" audio. Th
If your phone buzzes and you groan before you even look, you’re not alone. Family WhatsApp groups — once designed for holiday planning and sharing cute baby pho
By the time executives started calling virtual reality the next frontier, companies had already poured billions into a promise: immersive digital worlds where w
If you’ve been doom-scrolling TikTok recently, you’ve probably noticed a new rhythm: a rapid-fire carousel of photos telling a complete story in 20 to 60 second
If you've been scrolling Reels lately and felt like every other clip is a tiny confession, a sigh of relief, or a quiet "same," you're not imagining it. Across
If you’ve bought or sold anything on Facebook Marketplace in the last few years, congratulations — you’ve entered one of the most active marketplaces on Earth.
TikTok turned the internet into a culture factory: ideas, dances, jokes, and challenges can become global phenomena in hours, and then feel embarrassingly overp
If 2025 has taught us anything, it’s that corporations can build brilliant AI chatbots — and also accidentally unleash stand-up comedians, conspiracy theorists,
If you spend more than a few minutes on TikTok, you’ve probably seen the trend: creators shaking their heads at a hyped serum, declaring that a viral gadget is
Scroll. Pause. Comment “guess.” Watch as a video doubles its reach overnight. If you’ve been on TikTok in 2025, you’ve probably seen the “Guess” trend: creators
If you’ve scrolled through Instagram in late July or early August over the past few years, you may have noticed a recurring, collective freak-out: posts, Reels
If you’ve spent any time on TikTok in the last two years, you’ve probably stumbled into a live where the stakes feel unexpectedly high. What began as spontaneou
"Lizard logic" sounds like a meme first whispered in comment threads — a playful nod to the "lizard brain," the primitive limbic system that responds fast to th
Okay, hear me out: Pinterest — the sleepy mood-board app your mom probably used to plan a wedding — is quietly staging a cultural takeover. Only this time it’s
Think of Instagram in 2012: clean grids, filtered sunsets, polished selfies and the quiet hum of a community obsessed with images. Fast-forward to 2025 and the
Swipe, pause, decide. For Generation Z, that tiny motion of a thumb has become the director's clap: a decision point that changes how stories unfold. TikTok sli
The "That's Awesome, Congratulations" TikTok trend landed in July 2025 like a tiny, hilarious mirror that made a lot of people wince. In dozens of viral videos
If you’ve ever scrolled through Instagram and felt like you were trapped in a mall bathroom mirror of personalities — smiling faces, perfect lighting, and capti
There isn’t, as far as public records go, a canonical incident titled “The Great Slack Emoji Meltdown.” No court filings, no viral news thread, no whistleblower
If you’ve been on TikTok in 2025, you’ve probably seen the shift: less dramatized “main character” Broadway monologues and more steady, repetitive, oddly comfor
Instagram has a new flex and it’s as dramatic as it is petty: the “Never let them know your next move” caption slapped onto shockingly ordinary announcements. A
If you thought mascots were supposed to be cute, comforting shorthand for a brand, meet Duo — the neon-green owl who went from friendly app icon to the internet
If you’re on Instagram, you’ve scrolled past them: a split-second montage of outfit swaps, a catchbeat audio drop, a wink, and then a flood of likes and “where’
If you’ve spent any time on TikTok in the past year, you’ve probably seen a version of the “Smile If You” trend: someone whispers a prompt — “Smile if you want
If you’ve ever lurked r/relationshipadvice, you’ve seen it: a slow-motion train wreck packaged as therapeutic wisdom. Someone posts a vulnerable question, and
You think your family knows you. Then someone drops a “Which sibling are you?” personality test into the WhatsApp family group, and suddenly Aunt Maria is calli
The summer of 2025 brought an unlikely emotional revival: a 1997 Radiohead album cut became the backing track for thousands of 15‑ to 60‑second confessions. “Le
Remember when getting "ratioed" felt like instant social currency? A snarky take that drew hundreds of replies and a flood of screenshots could propel a tiny ac
Welcome to the roast of the century — where neural nets try to be Michelangelo and end up sketching a cephalopod with a handbag. If you’ve scrolled TikTok, X, o
Welcome to the age of the digital villain era — a time when being the “main character” isn’t just a vibe, it’s a content strategy, a coping mechanism, and somet
If you spend any time paying attention to the zeitgeist of online dating, you’ve probably heard the latest: “red flag” apps are booming in 2025. What started as
This exposé pulls back Amazon’s glossy storefront to reveal a shadow army reshaping what millions of shoppers believe they know about products. It is a story ab
The Alibi dance trend on TikTok arrived like a paradox: a tidy, addictive choreography wrapped around a lyric that casually mentions murder. What might have bee
You probably joined your local Facebook buy-sell group for one simple reason: convenience. It’s faster than Craigslist, more social than a classifieds site, and
A few years ago, "soft life" was everywhere: pastel feeds, curated calm, manifesting abundance, and wellness affirmations that promised better vibes if you simp
By mid-2025, a new kind of social media scandal had taken the influencer economy by storm. What started as a promise — AI that could boost follower growth, opti
If you’ve scrolled TikTok in 2025, you’ve probably paused on a clip of two people barreling down a sunny sidewalk while someone off-camera counts (dramatically)
By January 2025 the influencer economy hit a fever pitch. Facing an announced ban that threatened to take TikTok offline on January nineteenth, creators across
If 2025 has taught us anything about TikTok culture, it’s that a lot of people believe they’re the protagonist in a movie where every passerby is an extra, the
Welcome to the roast—where passionate anonymity meets faux-psychology and the comment section thinks it’s a battlefield strategy room. If you’ve ever scrolled r
Welcome to the age of the green star hustle — where bragging learned to whisper. If you’ve ever scrolled through Instagram and noticed those private Reels marke
If you’ve spent any time on Instagram in the past two years, you’ve probably seen posts that look like this: a moody photo, a short carousel of snapshots, a cap
Imagine scrolling through TikTok and stumbling into an arena. Two creators stare into their phones, the chat scrolling like a roaring crowd, virtual gifts explo
If you’ve spent any time on TikTok in the last few years, you’ve likely seen the trope: someone pans dramatically to their reflection with cinematic music, over
Gen Z has a complicated relationship with technology and wellness, and AI-driven ASMR sits squarely at that intersection. What started as soft-spoken roleplays
We all remember the first time we saw a TikTok that encouraged us to “romanticize” our mornings, put a cinematic filter over grocery runs, and soundtrack our li
If you’ve spent any time on TikTok in 2025, you’ve probably scrolled past a dozen versions of the same deadpan response: someone posts a major life announcement
If that headline made you drop your coffee, you’re not alone — “slide decks replace short video” reads like a drama script for every social media manager and cr
In March 2025 a deceptively simple audio—Charli XCX’s collaboration with Billie Eilish on the track "Guess"—became the backbone of a new viral format on TikTok.
If you’ve spent any time scrolling TikTok over the last year you’ve probably seen the “Alibi” dance: a wave of users — mostly Gen Z — performing belly-dance-ins
If you’ve ever received a concise “that’s awesome — congratulations” DM from a Gen Z friend after announcing your engagement, and then watched that same person
If you’ve scrolled TikTok lately, you’ve probably seen the three-second clip — the rapid cut from a busted clothing tag or balled-up tee into a slick, glossy “m
If 2017 was the year of the “ratio” as a meme — that pithy social sentence that lived or died by replies and likes — then 2025 might go down as the Ratio Renais
If you’ve ever gone down a Pinterest spiral at 2 a.m., congratulatory curse: you are now fluent in three newly officiated aesthetics, have $87 in your cart, and
If you thought "getting ratio'd" was just a meme-y embarrassment from the early 2010s, 2025 proves otherwise: the ratio is now part of a fully formed drama econ
Welcome to the annual roast you didn't know you needed: The LinkedIn Lunatic Leaderboard. If you spend more than a casual scroll on LinkedIn, you’ve seen them—t
If your Instagram feed has recently started looking like a motivational pamphlet vomited into a minimalist font, congratulations: you've been clinically diagnos
If you thought emojis were just friendly little cartoon shorthand for “haha” or “thanks,” welcome to the front lines. Over the last several years Slack emojis —
TikTok turned cultural acceleration into an industrial process. In 2025 the platform sits at the center of how millions of people discover music, products, joke
If you’ve bought a couch, a phone, or an improbably cheap lawnmower on Facebook Marketplace, you’ve stepped into the most chaotic corner of social commerce: par
Gen Z grew up with the internet as a social playground, and by 2025 one of the most visible expressions of that upbringing is the “relationship stress test” era
TikTok's Main Character Era is officially over: what felt like an endless parade of cinematic day-in-the-life clips, hyper-staged aesthetics, and the “romantici
By mid‑2025 a deceptively playful TikTok format had become impossible to ignore: creators teasing stories, relationships, secrets or “hot takes,” then answering
If you spent any time on TikTok in the last five years, you’ve seen it: the cinematic slow-motion walks, the “main character” captions, the soundtrack-snipped s
If you’ve scrolled TikTok in 2025, you’ve seen it: couples, kitchen counters, living-room rugs and public park benches becoming arenas for a new partner stunt t
If you’ve spent any time on Instagram in 2025, you’ve probably scrolled past a dozen variations of the same thing: bold typography, a long carousel, and a list
If you thought online marketplaces were supposed to be convenient, community-driven swaps where people flipped secondhand furniture and scored bargain electroni
If you’ve spent any time scrolling Instagram or TikTok in the last year, you’ve probably seen a specific kind of short-form fashion video: someone dramatically
Welcome to LinkedIn in 2025: the platform where your cousin’s “I quit” post competes with a CEO’s 12-part vulnerability saga and a recruiter’s DM promising “a o
TikTok has always been a breeding ground for bite-sized cultural phenomena — dances, recipes, micro-therapies, and sometimes, physical stunts that catch on over
If you’ve been on the internet in the last few weeks, you’ve seen them: screenshots of ChatGPT doing things that look like a cross between a midlife crisis and
If you've been scrolling Instagram in 2025, you've probably run into it: a spare caption, a screenshoted text, or a short Reel where someone doesn’t actually an
On February 11, 2025, the internet collectively gasped, laughed, and then spent the next week remaking Duo the owl into a thousand different jokes, fan theories
Call it tactile nostalgia, call it a color obsession, call it a recipe for viral mise-en-scène: “Buttercore” is the shorthand some online communities use to des
Comprehensive guide on Love Inc.: How Couple Influencers Turn Every Kiss Into a $200+ Brand Deal
Swipe, like, subscribe — and fall in love for content. What started as candid documentation of first kisses and weekend routines has morphed into a sophisticate
If you’ve scrolled through TikTok in 2025, you might have stumbled on something that feels equal parts adorable and oddly profound: a spate of videos where bear
In 2025, the headlines screamed "Digital Catfish!" and "AI Influencer Scandal!" Social feeds filled with think pieces, outraged creators, and viral threads dema
If you’d asked someone in 1997 what would happen to Radiohead’s “Let Down” over the next three decades, “soundtracking 78.8 million TikTok videos in 2025” proba
If you’ve spent any time on Instagram in 2025, you’ve probably seen someone dramatically collapse onto a bed, fling a handful of clothes, or sob over a mirror—o
If you’ve scrolled Instagram in the last few years and felt a creeping sense of déjà vu—same hook, same jump-cut pacing, same caption formula—you're not alone.
If you’ve spent any time on Instagram in 2025, you’ve probably seen it: those tiny, cryptic Notes, the coy questions posted to Stories, or the “what do you thin
The numbers make that shift plain. Threads, Meta’s microblogging spinout, exploded in scale and appetite: as of August 12, 2025 Adam Mosseri announced Threads h
This exposé pulls back the curtain on how Hinge, Bumble and Tinder transformed from hopeful social tools into hunting grounds for strange, dangerous and manipul
If you spend any time on social platforms, you’ve seen it: a creator’s voice cracks, a single tear rolls down, and the comments explode with “I’m crying 😭” and
If you’ve scrolled Pinterest, TikTok, or even Instagram in 2025 and felt like someone cranked the saturation up on “regal glow,” you’re not imagining things. En
If you’ve spent any time on Instagram Reels this August, you’ve probably scrolled past a flurry of dramatic near-breakdowns followed by immaculate outfit reveal
If you’ve ever sat through a 15-minute haul video watching someone unwrap twenty cheap tops and a pair of glittery boots, you were inside the golden era of fast
Scroll through any modern Instagram feed and you're likely to see a certain kind of image repeated with slight variations: a close-up shot, eyes glossy or rimme
In the span of a few viral trends, a peculiar form of online performance has become big business. NPC streaming — short for “non-player character” streaming — t
If you logged into Instagram in 2018 and then again in 2025, the ecosystem would feel like a different planet. The familiar parade of flat-lay sponsored breakf
If you’ve scrolled Instagram in the last few years, you’ve probably paused at a vertical video that begins with muffled sobs, shaky breath, or a tear-streaked c
If you grew up around late‑2000s pop-rap, the Black Eyed Peas were unavoidable: glossy production, stadium hooks, and lyrics that could swing from party-ready t
If you thought social media was just about scrolling and likes, meet TikTok Live Battles — a short, intense spectacle that turns followers into patrons, creator
Welcome to the theatre of professional overshare, where the LinkedIn timeline has become less “thought leadership” and more “main character meltdown.” If you’ve
Call it salvage, call it recycling, call it the place where your TikTok never quite gets the encore it deserves: Instagram Reels has been framed by many creator
Welcome to the social-media morgue. In the dim corners of creator dashboards and forgotten drafts, thousands of TikToks that never quite caught fire are being e
If you’ve ever felt the anxiety of waking up and discovering that every sound, dance, meme, and joke you loved yesterday is suddenly “so last week,” you’re not
Scroll through Instagram in 2025 and you’ll notice something unusual: creators preemptively declining imagined favors, requests, or expectations — framing a blu
Online dating advice has moved fast. On Reddit, thousands of posts dissect first dates, text exchanges, and subtle behaviors labeled as "red flags." What starte
If 2020 felt like the beginning of influencer mainstreaming, 2025 feels like the cleansing. The glittering era when brands could pluck a creator with a "nice ae
If you’ve spent any time on Instagram this year, you’ve probably seen the blink-and-you’ll-miss-it outfit reels: a beat drops, a frame flickers, and suddenly so
If you’ve spent any time on TikTok since early summer 2025, you’ve probably seen someone stroll past a camera or flip their hair in mid-shot with on-screen text
If you thought meme culture peaked when a toaster got more followers than your ex, welcome to 2025: the era of chatbots crying into their digital pillows. AI ch
Welcome to the 2025 edition of "swipe left on civilization." If you thought dating apps in 2015 were awkward, 2025 has turned romance into a subscription-based
Family WhatsApp groups are the modern living room — and sometimes the modern battleground. If you’ve ever annoyed (or been annoyed by) a relative who forwards c
There’s a new social posture circulating through TikTok transitions, Instagram audio trends, and comment sections: a confident, playful, slightly cryptic declar
If you’ve spent any time on TikTok in the last three years, you’ve watched a cultural contagion spread: people framing every interaction, outfit, meal and mood
If your family WhatsApp is less “group chat” and more “weekly improv reality series,” congratulations — you are living in 2025, where family group chats are an
Remember when “never let them know your next move” sounded like something whispered in a corner of a basketball court, a line in a rap verse, or stern advice ha
If "main character syndrome" was the cultural headline of early TikTok — the era of cinematic filters, soundtrack-driven montages, and personal narratives that
If you’ve spent even ten minutes on TikTok this summer, you’ve seen it: the hand-to-ear phone gesture, the bouncy beat, the snap transition that turns a messy d
Hot take: the "fit check" isn’t just about clout or a cute mirror selfie. It's a new language of status, and Gen Z is writing whole chapters of economic signali
Pinterest’s 2025 trend forecasts didn’t arrive as a whisper; they landed like a velvet-draped decree. The platform put the “Goddess Complex” front and center in
Remember when Instagram felt like a neighborhood — a linear, chronological scroll through the lives of people you actually followed? Those days are effectively
If you scrolled through Instagram in August 2025, you probably saw a dozen short Reels where creators looked straight at the camera and said, with genuine alarm
If you’ve scrolled through Reels lately, you’ve probably stumbled on a creator dramatically crumpling to the floor, shrieking into an empty room, or staging a c
TikTok in 2025 feels less like a single feed and more like a sprawling, living festival of microcultures. Your For You Page (FYP) is a mosaic of comedy one minu
If you’ve scrolled through TikTok lately, you’ve probably seen someone frozen mid-blink, repeating a phrase in a flat voice and twitching like a poorly coded vi
If you thought “swipe left” was the final word on dating app disdain, meet Red Flag Bingo — the low-effort, high-laughter pastime where Gen Z turns dating app d
If you hang out on TikTok for more than five minutes, you’ve probably noticed a quiet takeover: static slideshows and photo carousels stealing attention from fu
If you've spent any time on TikTok in the past few years, you’ve probably seen the “main character” trope: people framing mundane moments as cinematic beats, na
By 2025, LinkedIn stopped being just a place to upload résumés and collect recommendations — it became a stage. What started as earnest networking morphed into
Instagram Notes arrived quietly and quickly turned into a micro-stage for people to flex emotional one-liners, flirtatious baits, humblebrags, and the occasiona
By the summer of 2025, something rare and unmistakable happened in the world of digital romance: an entire generation collectively checked out. The headlines ca
If you make YouTube Shorts, you probably woke up one morning in 2025 to find your lifetime view counts ballooning while your channel’s money, subscribers, and r
If you grew up with Instagram in your pocket, you’ve learned to read people by their grid. Gen Z doesn’t just follow accounts — they follow archetypes. From the
Hot take: TikTok used to be about one person, one song, one moment. Now it feels like the whole app is begging your friends, your partner, or your followers to
In mid-January 2025, a weird, combustible thing happened on TikTok: creators who had spent years curating glossy, aspirational lives suddenly started confessing
If you opened TikTok in mid-2025 and felt like you’d stumbled into a slow-motion, wistful indie film montage, you weren’t alone. A surprising cultural loop-back
The clickbait headlines write themselves: “AI influencers are flopping,” “Virtual creators exposed as frauds,” “Brands duped by digital catfish.” But as anyone
If you’ve spent any time on TikTok in 2025, you’ve seen it: couples sprinting down sidewalks to the “Bad Boys (Theme from Cops)” riff while commentary layers, e
Scroll through any algorithm-fed feed in 2025 and you’ll hit them: sun-drenched bedroom shots, alarm clocks flashing 4:00 AM, a seamless montage of green juice,
Ask any frequent online shopper and they'll tell you: the star rating and the first few lines of a review often decide whether a product goes into your cart. Fo
Scroll through a Venmo feed and you might think you’re looking at a bizarre social network built on tiny financial confessions: lunch dates, rent splits, emoji-
Scroll your feed for thirty seconds and you’ll see her: flawless skin, impossible proportions, witty captions, a brand deal or three, and a comment thread argui
By 2025 the phrase "tiktok brainrot" is no longer a pithy headline used by worried parents — it's a clinical-sounding shorthand for a phenomenon clinicians, jou
What happens when the people who built the influencer economy start telling you not to buy stuff? You get deinfluencing — a paradoxical, viral, and highly profi
Ask any communications lead, HR manager, or team lead what’s led to the most surprising workplace disputes of 2025 and you’ll get an answer that sounds absurd u
If you’ve ever had a TikTok go viral, you’ve probably tried the obvious next move: upload the same video to Instagram Reels and watch the same magic happen. Exc
The morning creators woke up in 2025 to panicked DMs, screaming analytics screenshots, and trending hashtags like InstaPurge felt apocalyptic. Influencers, mic
The rumor mill is running wild: “YouTube just rolled out an ‘Instant View’ update and it’s screwing over 98% of Shorts creators.” It’s the kind of headline that
Plot Twist: You thought TikTok had made you the protagonist of a glossy, soundtrack-ready life. Plot twist: you’re actually the side character — live, on-platfo
Picture this: a once-friendly chatbot that wrote your cover letter, drafted your apology texts, and made your toddler giggle now stares into the abyss and whisp
In the platform wars, few phrases have stuck like “TikTok makes it. Instagram remixes it.” Over the last few years, Instagram Reels has evolved from a defensive
If you’ve ever fallen down the r/relationshipadvice rabbit hole at 2 a.m., you’ve probably experienced the same phenomenon: compulsive scrolling, rising blood
You think you know workplace drama? Forget passive-aggressive meeting notes and the "reply-all" nuclear option. In 2025, entire teams are spiraling into HR esca
If your family WhatsApp group feels less like a warm living room and more like a low-budget reality show where everyone refuses to leave, welcome home. Family c
The same data set also flagged that about 91% of Gen Z maintain an Instagram profile, which helps explain why norms born on the platform can ripple into everyda
The skull emoji. A tiny, black-and-white glyph that, depending on context, can mean "I'm dead (laughing)," "this is a disaster," "I'm stunned," or "this is cree
We used to think virality was a slow-burning rocket: a post catches on, it ripples through feeds, and then legacy media and brands join in. On TikTok, that time
Pinterest has always been quietly powerful as a place where small searches become cultural currents. What starts as one saved pin can spin into entire identitie
You probably think authenticity on Instagram is simple: someone posts an unfiltered video, shares a raw truth, and followers respond with empathy, likes, and DM
If your family WhatsApp group were a small country, it would probably be a fragile coalition government held together by forwarded prayer images, passive-aggres
For more than a decade Instagram was the kingdom of immaculate feeds: painstakingly color-coordinated grids, professionally lit selfies, perfectly staged travel
If you've spent any meaningful time in Discord communities over the last few years, you know the pattern: every server—no matter the size or topic—seems to have
Remember when LinkedIn was that little button you clicked to hunt for jobs and occasionally nod at your manager’s promotion announcement? Fast-forward to 2025 a
If you’ve spent time on TikTok in the last few years, you know the drill: fifteen-second clout clips, haul videos that feel like unboxing therapy, and creators
If you’ve spent any time scrolling through Twitter, TikTok, or Reddit in the past couple of years, you’ve probably seen them: the gloriously absurd, relentlessl
If you grew up on TikTok unboxings, YouTube hauls, and those frantic "did I just spend $100 on clothes?" confessions, you know what a haul video felt like: chea
If you were on any college campus, TikTok scroll, or group chat in 2025, you probably saw the same pattern: a flurry of screenshots, embarrassed selfies, and pa
Short-form video promised a fast path to millions of viewers: a vertical clip, a hook, and instant discovery. But a quiet crisis has been unfolding across YouTu
If you were on Twitter during its cultural peak — the era when a single snarky take could ignite a pile-on, a “ratio,” and a viral lesson in public shaming — yo
If you’ve ever scrolled through Instagram and paused at a strikingly perfect face selling skincare, coaching programs, or crypto tips, there’s a chance that fac
If you’ve spent time scrolling through social feeds in the last few years, you’ve probably paused on an image that looked almost perfect — except for the hands.
Every scroll on TikTok risks being a prescription. Feeds are full of charismatic wellness hosts promising quick fixes—cold plunges that "reset your mitochondria
Human NPC streaming on TikTok—performers who mimic robotic, repetitive, game-like non-player characters to the delight (and tipping fingers) of viewers—became a
If you've spent any time on TikTok in the last year, you've probably seen couples' videos that feel less like affectionate shows of intimacy and more like emoti
The rise of AI influencers — glossy, algorithmically generated personalities designed to drive engagement, sell products, and perform brand-safe content — has b
TikTok has become an unlikely fertility clinic. Between 15- to 60-second videos, charismatic wellness creators—often styled as friendly peers or “wellness queen
Call it the sandbox shuffle or, more bluntly, the retirement migration: a growing number of established creators — the ones who built careers on viral loops, tr
If you’ve spent the last three years obsessively tweaking vertical videos, riding trends, and cross-posting your best short-form content across TikTok and Insta
If you’ve ever fallen down a 2 a.m. ASMR TikTok rabbit hole — whispers, crinkle sounds, gel-cutting close-ups that make your scalp fizz — you already know how w
If you’ve spent even a casual amount of time on TikTok in the last two years, you’ve probably encountered the “main character” aesthetic — perfectly framed solo
Call it migration, call it exile, call it a cold landing zone — the past few years have seen millions of short-form videos and creators cross-platform like refu
In 2025, something that started as a trivial way to speed up remote water-cooler chatter metastasized into a workplace crisis: the Slack Emoji Wars. What began
If you scroll Instagram for more than five minutes, you’ll notice the careful curation: fonts, color palettes, grid layouts, and a tiny constellation of emoji s
Couple influencers—pairs who document their relationships, domestic routines, travel adventures, and intimate milestones—have become one of social media’s most
If you’ve been doom-scrolling through Instagram Reels this week, you’ve probably seen the same slow-build audio clip stitched to ten different videos in a row.
If you’ve spent even five minutes scrolling feeds in the last few years, you’ve probably seen a beautiful, hyper-detailed portrait ruined by a pair of hands tha
Somewhere between the attic of awkward first messages and the basement of unsolicited photos, Gen Z collectively hit “delete.” What felt like a revolutionary sw
If modern family conflict had an epicenter, it would be a little green-and-white chat bubble that lives in our pockets: the family WhatsApp group. Think of it a
Scroll past the avocado toast and you’ll find them: perfectly curated faces in soft, golden light promising “biohacking” shortcuts, miracle supplements, early-d
Call it a trend, a cultural shorthand, or a workplace scandal waiting to happen: somewhere between the all-hands update and the fiscal Q&A, an emoji slid into a
Spotify Wrapped began as a fun data recap—a colorful infographic that summarized a user's top songs, artists, genres and minutes listened. What started in 2015
If you scroll TikTok at 2 a.m., chances are you won’t just find sleepyfaces and chamomile ads—you’ll find robot voices, hyper-real whisper bots, and AI-generate
You open Slack expecting a quick project update and are met with a short sentence followed by an emoji parade: a smiley, a thumbs-up, a party popper, a coffee c
For years, social platforms like TikTok rewarded a certain storyline: polished aesthetics, relatable vulnerability, and a magnetic "main character" narrative th
Welcome to the weirdest intersection of performance art, influencer economics, and human-computer mimicry. If you’ve been scrolling TikTok recently, you’ve prob
Remember when your Instagram feed was just a carefully curated grid of travel photos and latte art? Those days are gone. Enter Instagram Notes — the tiny, ephem
Instagram launched Close Friends in 2018 as a simple privacy tool: let people share Stories with a smaller circle rather than the whole follower list. On paper,
Remember when Instagram felt like a glossy magazine, curated down to a single perfectly styled square? For most of the 2010s, the feed was a polished runway: fi
If you’ve spent any amount of time ordering food through apps, you’ve probably experienced the modern ritual: pick your meal, watch a driver navigate the void,
Imagine scrolling Amazon late at night, hunting for a new face serum, a charger cable, or a bestselling cookbook. You pause at products with long streams of glo
If you’ve been scrolling tech feeds in 2025, you might have seen breathless headlines about a supposed “AI influencer meltdown” and a viral fiasco called the Sy
If you’ve spent any time on TikTok in the last two years, you’ve probably seen a new kind of influencer: the clean-cut, high-energy “body optimization” guru pro
In 2021 and 2022 the conversation about the metaverse read like a speculative fever dream. Headlines promised digital cities, branded virtual storefronts, and l
Scroll through any social feed at 6:30 a.m. and you’ll see them: soothing piano music, sun-dappled windows, a mason jar of green juice, and a caption promising
If you spend any time in the corners of Twitter, Reddit, TikTok, or the group chats of gig workers, you've probably seen the meme format: a screenshot of a supp
By mid‑2025 the dating app market hit a crisis point that quietly became an industry‑defining revolt. What began as a trickle of frustrated teenagers and twenty
If you spend any time on short video platforms in 2025, you have probably already encountered the phenomenon: humans performing like nonplayer characters or NPC
Picture this: you wake up, barely blink, and open Snapchat with the same ritual you’ve had for more than a decade. The fire emoji is still there, your streak nu
If you've ever hung up (or respectfully closed a chat window) from a delivery app support line muttering curse words under your breath, welcome to the club. Foo
If you’ve spent any time scrolling Letterboxd in 2025, you’ve probably noticed two very different strains of discourse: long-winded, reverent essays that read l
If you’ve ever scrolled Nextdoor at 2 a.m. because insomnia plus civic duty felt like a good idea, you already know the platform can feel equal parts PTA bullet
“Ghost town.” “Dead on arrival.” “No one’s using it.” Those are the kinds of headlines and snarky takes that have circulated about Instagram’s Broadcast Channel
Imagine scrolling through Telegram late at night, drawn into a glossy group where a charismatic “crypto guru” posts slick charts, short video clips, and assured
If you think your Telegram direct messages are just notes from friends, channel updates, and the odd meme, think again. Over the last 18 months the platform has
If you spent any time on X, TikTok, or Instagram in July 2025, you probably encountered a stream of screenshots: young people opening Pay.gov on their phones, t
If you’ve ever scrolled through Reddit late at night and found yourself both horrified and oddly comforted by someone else’s trainwreck of a relationship, you’r
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In August 2025, a seemingly private corner of the internet blew up into a full-blown national controversy. Oklahoma Sooners quarterback John Mateer — a rising c
The internet loves mismatches: theater of sincerity colliding with platform-native chaos. In 2025 a new sputter of cross-platform gracelessness spawned as verif
The "I'll Be There" trend is a perfect example of how TikTok distills feeling into form: a short, repeating monologue that promises presence and continuity, pai
If you thought TikTok trends were supposed to be the highlight reel of modern culture — choreographed steps, hyper-edited POVs, and sound bites engineered to lo
BeReal was supposed to be the app that freed us from the tyranny of filters and curated highlight reels. Instead, it quietly birthed a new art form: the fake ca
If you haven’t been jolted awake by that godforsaken double-chime of a BeReal notification, congratulations — you’ve either abandoned your phone to the void, or
Scroll through TikTok for five minutes and you’ll probably stumble across a clip of a couple jogging, sprinting away from each other, or dramatically running to
TikTok has birthed many bizarre courtships of entertainment, but the newest contender for "most theatrical relationship test" is the couples running trend where
Welcome to the age of relationship content where trust, cardio and viral audio collide. The 'Couples Running' TikTok trend — yes, the one where girlfriends spri
Scroll-stopping quizzes, colorful reels, and personality memes have turned MBTI into one of Instagram’s most viral languages. What started as a corporate tool h
2025 is shaping up to be one of the most consequential years in recent technology history. Breakthroughs in artificial intelligence, surging data creation, expa
If you’ve ever refreshed your feed more times than you can count, stayed up scrolling until your eyes burned, or felt empty after a post that didn’t get the eng
If you love personality content on Instagram—think carousel posts, reels, and cozy couple TikToks—you’ve probably seen MBTI prompts everywhere. But what if, ins
“She’s just a girl who…” — and then the joke lands perfectly, the caption snaps, and 10,000 likes later you realize you’ve just tapped into a universal mood. Co
If you’ve been doomscrolling TikTok between bathroom breaks and existential dread, you’ve probably seen it: people cheerfully insisting that their crush will te
If you’re an Instagram creator who loves personality content, you’ve probably seen the MBTI wave—static type breakdowns, “which type are you?” quizzes, and a hu
Scroll through any Gen Z Instagram feed in 2025 and you’ll likely see at least one carousel, Reel, or Story pinned to a personality tag: “Which MBTI Are You?” u
If you still think follower count is the ultimate sign of influence, 2025 is making a compelling argument otherwise. Across platforms, a disruptive trend has mo
If you grew up hearing “go to college and you’ll be fine,” welcome to Gen Z’s very messy rebuttal. Over the last several years, a powerful shift has unfolded: m
For years, parents, policymakers, and pundits have pointed to one simple villain: screen time. Turn it off, the story goes, and everything gets better — sleep i
Five years ago, influencer marketing felt like a VIP club: mega-creators with millions of followers got the headline deals, while smaller creators hustled for o
If you’ve spent any time scrolling TikTok in August 2025, you’ve probably stumbled on couples sprinting down sidewalks, across parking lots, or through beach sa
You know the format: bold white text overlays the first frame — “When you thought…” — and your brain instantly fills in an expectation. The video starts in one
If you’ve scrolled TikTok in the last year you’ve seen it: a short clip that starts with a text overlay like “When you thought you nailed the pitch...” followed
If you've ever found yourself scrolling through a timeline full of bad news, disasters, and outrage for far longer than you intended — then looking up only to r
If you’ve spent even a few minutes scrolling TikTok lately, you’ve probably seen couples sprinting down sidewalks, parking lots, or beachfront promenades while
If you grew up being told "gaming is just a hobby," welcome to the world Gen Z is building — where games are the town square, the study group, the coffee shop,
If you grew up telling your friends about a new game because you saw a cinematic trailer or an App Store feature, welcome to a different era. For Gen Z, the pat
If you’re part of Gen Z — or you hire, mentor, or teach them — you’ve probably noticed a striking, slightly ironic trend: new graduates walk into job interviews
Gen Z is often described as the generation that grew up online — the first cohort to be truly native to social platforms, smartphones, and constant connectivity
If you’re in the fashion and beauty social-media game, you probably spend a lot of time deciding where to put ad dollars. Instagram and TikTok feel like default
If you’ve been paying attention to teen culture in the last few years, you’ve probably heard the phrase “TikTok therapy.” It’s shorthand for a real and fast-gro
If you grew up poking around MySpace pages or refreshing a timeline for a breaking conversation, the surge around Noplace will feel strangely familiar and excit
Gen Z is the first generation that has spent its entire psychological development immersed in constant digital connectivity. That reality shows up in startling
Generation Z faces a mental health landscape unlike any before: they are digital natives who grew up with smartphones, social platforms, and an always-on news c
TikTok now reaches more than 1.59 billion monthly active users, and Gen Z continues to reshape how brands create, distribute, and monetize content. This shift p
Gen Z is rewriting the rules of social media marketing — and brands that don’t adapt risk becoming invisible. Consider this: TikTok reached roughly 1.6 billion
Gen Z now represents a powerful force in the social media ecosystem — they account for roughly 25% of the U.S. social media audience and shape trends that rippl
TikTok now reaches 1.59 billion monthly active users and represents 19.4% of the global population in advertising reach — a statistic that rewrites the rules fo
Gen Z now drives the rules of social media, and the scale of that shift is staggering: by 2025 this generation represents 25% of the U.S. social media audience,
Gen Z now drives the direction of social media, and if your brand ignores this cohort, you risk losing relevance fast. Recent data show that 89% of Gen Z use In
Gen Z represents a seismic shift in how people discover, evaluate, and buy products. Consider this: roughly 25% of the U.S. social media audience is Gen Z, and
Gen Z now drives the rules of social media engagement—and brands that ignore their preferences do so at their own peril. Consider this: Gen Z makes up roughly 2
The marketing automation landscape in 2025 is moving faster than many teams expected: companies report up to a 15.3% annual market growth, and decision-makers i
Marketing automation is no longer a back-office efficiency play—it's a growth engine. Consider this: companies report a $5.44 return for every dollar spent on m