Insights on Instagram culture, social media trends, and digital humor
Walk into any dorm room, open a TikTok feed or glance at a study session livestream, and you’ll see the same pattern: headphones on, a dim lamp, a gentle whispe
If you follow influencers at all, you’ve probably double-tapped a tearful livestream, saved a raw “no-makeup” selfie, or screenshot-ed an “I messed up today” ca
Pinterest arrived as a benign visual search engine where people pinned recipes, room inspo, and wedding dresses. But in 2025 it reads less like a hobby board an
Remember the first time you scroll-stopped on a pixel-perfect grid and felt that weird mix of envy and suspicion? That feeling—“wait, do these likes even count?
We wanted to know how bad the problem really is. Facebook Marketplace has become an everyday place for buying couches, bikes, and secondhand gadgets — but it's
By August 2025, TikTok gave us another miniature genre of romance: the 'couples running' clip. At first glance these sequences look spontaneous: a playful chase
We live in an age where "realness" is currency. Scroll Instagram for five minutes and you'll see people doing laundry, crying over coffee, revealing "unfiltered
Gen Z has an uncanny ability to take what older generations see as awkward or embarrassing and fold it into a signature style. On Instagram, that energy shows u
Welcome to the roast. If you’ve spent any meaningful time scrolling Instagram in 2025, you’ve seen them: the rinse-and-repeat creator templates, the algorithmic
If you’ve spent more than five minutes doomscrolling Instagram Reels this year, you’ve seen it: someone collapses dramatically, rants for two beats, then whips
If you’re Gen Z and have a TikTok account, you already know the rhythm: a sound drops, a dance ignites, and overnight your For You feed fills with 10,000 variat
In early August 2025 a deceptively simple micro-format exploded across TikTok: one partner runs, the other chases — set to a familiar audio cue — and millions w
If you’ve spent any time scrolling Instagram in the last year, you’ve probably seen it: cropped photos, half-finished sentences, deliberately vague captions lik
TikTok trends usually flare brightly and die fast. A catchy audio clip, a tight choreography, a million replications — then the algorithm moves on. So when a da
Imagine buying a beachfront plot, building a flashy mansion, then realizing nobody ever leaves the couch to visit. Replace "beachfront" with a 512-square-meter
Welcome to the platform wars roast session. Pull up a chair, bring popcorn, and obey one simple law: if your content strategy is "make a Reel and hope for the b
If you were on TikTok or YouTube in early 2025, you couldn’t escape the haul: the ecstatic unboxing, the “fit check,” the affordable glow-up assembled from 10–2
TikTok's latest relationship ritual is disarmingly simple: drop a random, benign line—usually “I saw a bird today”—and film your partner’s reaction. That innocu
If you’re a creator, strategist, or anyone who pays attention to digital behavior, you’ve probably felt a slow, confusing throttling of reach this year. One wee
If you’ve spent any time on TikTok in the past three years, you’ve seen it: creators holding up products and saying, “don’t buy this.” They call it de‑influenci