Brands Butchering the Lizard: How Corporate TikTok Can't Decode Gen Z's Newest In-Joke
If you’ve spent any time on TikTok since mid‑2025, you’ve probably crossed paths with a pixelated green lizard repeatedly smashing a red button while a robotic
Insights on Instagram culture, social media trends, and digital humor
If you’ve spent any time on TikTok since mid‑2025, you’ve probably crossed paths with a pixelated green lizard repeatedly smashing a red button while a robotic
If you’ve spent any time on Instagram, TikTok, or the quietly theatrical corners of Twitter/X this year, you’ve probably noticed a growing pattern: posts that s
TikTok in 2025 is less a single platform and more an entire creator ecosystem humming with different rhythms. With roughly 1.59 billion monthly active users and
Scroll through LinkedIn in 2025 and you’ll see it fast: the same tidy paragraphs, the same cadence of triumph-then-vulnerability, the same over-earnest calls to
If you've been scrolling TikTok in the last year, you've probably seen it: a partner gets a five-second head start, “Bad Boys (Theme from Cops)” kicks in, and e
If you've scrolled Instagram in the past few years, you've probably seen them: quick outfit transitions, full-length mirror selfies captioned "fit check," and 1
TikTok made fame feel instant: a single video could turn a bedroom dancer into a global star overnight. But that speed—once celebrated as democratizing culture—
It sounded like destiny: a persistent, immersive internet where neighborhoods are owned, economies run on tokens, and virtual storefronts command the same prest
If you’ve scrolled Instagram in the last few years, you probably noticed that the app’s highlight reel isn’t just glossy sponsored posts and carefully curated s
The metaverse promised an alternate economy, a new social layer, and a reimagining of how we work, play, and own things online. Instead, by mid-2025 the picture
We live in an era where the stories we tell about products can be written, edited, and mass-produced by machines. What used to be a messy human ecosystem of rea
If you’ve ever been silently seething while your family WhatsApp group floods your phone with forwarded memes, political hot takes, and 200 photos of someone’s
If you’ve spent any time scrolling TikTok since early August 2025, you’ve seen it: the five-second head start, the guilty laugh, the “Bad Boys (Theme from Cops)
If you’ve spent any time on social apps lately, you’ve probably noticed something odd: fewer perfectly lit “main character” moments, more off-the-cuff videos, a
I scrolled past an "Already August" Reel and froze. It was the same formula as dozens before it — a surprised face, a nostalgic caption, and a punchy clip of su
For Gen Z, "fit checks" — the ritual of sharing an outfit-of-the-day post or quick outfit reel — are more than casual fashion flexes. They’re social currency, c
If you’ve spent more than five minutes scrolling TikTok in 2025, you’ve probably seen a clip that looks... wrong. The camera is upside down, the text is inverte
Scroll through Instagram and you’ll see them: tidy carousels titled “25 Brutal Truths,” each slide a half-sentence of blunt advice, confessional revelation, or
If you’ve scrolled through TikTok lately, you’ve probably seen them: soft-lit videos of AI-generated avatars whispering, tapping, and giving you permission to b
The era of perfect feeds, polished selfies and curated highlight reels is showing clear signs of decline. Across TikTok, Instagram Reels and other short-form pl