9 posts
If you’ve scrolled TikTok in the last year you’ve probably seen it: a tight, tantalizing hook—“You’ll never believe what happened”—a few cryptic hints, then, wh
If you’ve spent even a casual amount of time scrolling TikTok in the last few weeks, you’ve probably run into a video that ends not with a punchline but with a
If you’ve spent any time on TikTok in the last year, you’ve probably seen videos that start with a hint, a wink, or a half-told anecdote—then end with a curt “G
If you’ve spent any time on TikTok in 2025, you’ve probably seen it: a smiling creator drops an intentionally vague teaser, the comments flood with questions, a
If you’ve spent any time on TikTok in 2025, you’ve probably seen the “Guess” videos: someone starts a clip with a hint, drops a dramatic look or half-story, and
If you’ve spent any time on TikTok in 2025, you’ve probably been low-key roped into a “Guess” thread. The trend—stemming from Charli XCX’s song “Guess” (featuri
Scroll. Pause. Comment “guess.” Watch as a video doubles its reach overnight. If you’ve been on TikTok in 2025, you’ve probably seen the “Guess” trend: creators
In March 2025 a deceptively simple audio—Charli XCX’s collaboration with Billie Eilish on the track "Guess"—became the backbone of a new viral format on TikTok.
By mid‑2025 a deceptively playful TikTok format had become impossible to ignore: creators teasing stories, relationships, secrets or “hot takes,” then answering