Insights on Instagram culture, social media trends, and digital humor
If you spend any time paying attention to the zeitgeist of online dating, you’ve probably heard the latest: “red flag” apps are booming in 2025. What started as
This exposé pulls back Amazon’s glossy storefront to reveal a shadow army reshaping what millions of shoppers believe they know about products. It is a story ab
The Alibi dance trend on TikTok arrived like a paradox: a tidy, addictive choreography wrapped around a lyric that casually mentions murder. What might have bee
You probably joined your local Facebook buy-sell group for one simple reason: convenience. It’s faster than Craigslist, more social than a classifieds site, and
A few years ago, "soft life" was everywhere: pastel feeds, curated calm, manifesting abundance, and wellness affirmations that promised better vibes if you simp
By mid-2025, a new kind of social media scandal had taken the influencer economy by storm. What started as a promise — AI that could boost follower growth, opti
If you’ve scrolled TikTok in 2025, you’ve probably paused on a clip of two people barreling down a sunny sidewalk while someone off-camera counts (dramatically)
By January 2025 the influencer economy hit a fever pitch. Facing an announced ban that threatened to take TikTok offline on January nineteenth, creators across
If 2025 has taught us anything about TikTok culture, it’s that a lot of people believe they’re the protagonist in a movie where every passerby is an extra, the
Welcome to the roast—where passionate anonymity meets faux-psychology and the comment section thinks it’s a battlefield strategy room. If you’ve ever scrolled r
Welcome to the age of the green star hustle — where bragging learned to whisper. If you’ve ever scrolled through Instagram and noticed those private Reels marke
If you’ve spent any time on Instagram in the past two years, you’ve probably seen posts that look like this: a moody photo, a short carousel of snapshots, a cap
Imagine scrolling through TikTok and stumbling into an arena. Two creators stare into their phones, the chat scrolling like a roaring crowd, virtual gifts explo
If you’ve spent any time on TikTok in the last few years, you’ve likely seen the trope: someone pans dramatically to their reflection with cinematic music, over
Gen Z has a complicated relationship with technology and wellness, and AI-driven ASMR sits squarely at that intersection. What started as soft-spoken roleplays
We all remember the first time we saw a TikTok that encouraged us to “romanticize” our mornings, put a cinematic filter over grocery runs, and soundtrack our li
If you’ve spent any time on TikTok in 2025, you’ve probably scrolled past a dozen versions of the same deadpan response: someone posts a major life announcement
If that headline made you drop your coffee, you’re not alone — “slide decks replace short video” reads like a drama script for every social media manager and cr
In March 2025 a deceptively simple audio—Charli XCX’s collaboration with Billie Eilish on the track "Guess"—became the backbone of a new viral format on TikTok.
If you’ve spent any time scrolling TikTok over the last year you’ve probably seen the “Alibi” dance: a wave of users — mostly Gen Z — performing belly-dance-ins