Insights on Instagram culture, social media trends, and digital humor
For most of the last decade, “haul” videos were a ritual: unboxing cheap treasures, trying on $2 tops, and flexing bargain wins to thousands of followers. Gen Z
Remember when coffee shops existed for caffeine, awkward first dates, and the occasional person actually reading a physical book? Those quaint little rituals ar
Summer 2025 brought us a lot of cultural detritus — new streaming hits, a handful of dance crazes, and an oddball phenomenon that refused to leave the For You P
If you’ve spent more than five minutes scrolling Instagram this year, you’ve probably seen them: short reels where someone dramatically bursts into tears, colla
When Pinterest rolled out its 2025 trend predictions, the aesthetic world collectively leaned in. “Seeing Double,” “Sea Witchery,” “Castlecore” and a revived ma
If you spend any time on Reddit, you’ve probably scrolled past an Am I The Asshole (AITA) post or two — or a hundred. Once a canonically chaotic corner of the i
If 2025 taught us anything about TikTok, it’s that trends are less like seasons and more like emotional weather systems: sunny optimism by morning, deluge of cr
Scroll through your Instagram feed in 2025 and you’ll notice something clearer than ever: influence has speciated. The post-apocalyptic days of a handful of cel
If you’ve spent any time on TikTok in the past two years, you’ve watched a quiet revolution happen on your For You Page. The era of the “Silent Kings” — the meg
If you’ve spent even a hot minute on TikTok this August, you’ve probably been pummeled by gleeful, breathless footage of romantic partners sprinting through par
If you asked marketers in January 2025 how to get millions of eyeballs, most would suggest another big-budget Super Bowl spot, influencer partnerships, or a per
There’s a new cult of personality thriving in short-form video: the “main character.” What started as a whimsical mantra—“romanticize your life,” “live like you
If you’ve scrolled through TikTok in 2025, you’ve probably seen them: side-by-side screenshots of a chatbot trying—quite literally—to be earnest and failing spe
On the weekend of January 18–19, 2025, social media experienced a brief but seismic event: the United States appeared to be on the brink of a TikTok blackout. T
Something curious is happening in our feeds. Scroll through Instagram Stories and you’ll see the same effortless brunch shot, the same soft-lit workout selfie,
If you think gladiators belonged only to dusty amphitheaters, think again. Welcome to TikTok Live Battles, the five minute, high-stakes spectacle where creators
If you scrolled through TikTok in mid-2025, you probably felt it: a particular swell of melancholy, part nostalgia and part collective therapy, carried on the c
We live in an era where trends don’t die — they get recycled. One platform breeds a viral moment, and another gives it a second life. Lately a curious phenomeno
If you thought ASMR was a small corner of YouTube where soft-spoken humans crinkle paper and tap crystal bowls, think again. In 2025 the whispering went digital
If you spend time on TikTok, X, or Instagram Reels, you’ve probably seen the highlights: bewildered customers arguing with a robotic agent that confidently decl