Insights on Instagram culture, social media trends, and digital humor
Introduction
TikTok trends come and go, but every so often one turns into a cultural rumble that refuses to die. The "Alibi Dance" — a choreography set to Sevdaliza's dramat
This is an exposé. For much of the last decade, dating apps promised to modernize romance: swipe, match, message, meet. They turned attraction into an app econo
If you’ve spent any time scrolling Instagram Reels or TikTok this year, you’ve probably seen it: someone “loses it” over a closet catastrophe, throws a dramatic
If the last half-decade of social media taught us anything, it’s that cultural aesthetics can feel like tectonic plates: slow to budge, then suddenly rearrangin
Scroll, double-tap, share — rinse, repeat. For Gen Z, discovering new products and personalities happens at the speed of a 30-second Reel. But the landscape is
If you’ve scrolled TikTok in 2025, you’ve probably seen people casually walking on ceilings, sipping coffee while “upside down,” or staging entire mini-dramas w
In February 2025, the internet collectively gasped, laughed, and logged in. Duolingo—already famous for its cheeky reminders and meme-ready mascot—announced tha
If you’ve scrolled through Twitter/X, TikTok, or Reddit in the last few years, you’ve probably seen the Duolingo owl in some state of melodramatic outrage: glar
Flip through your For You page this week and you might notice a quiet takeover: swipeable photo carousels, cinematic stills, and slideshow stories that pack as
If your Instagram feed feels less like a scrapbook of friends and more like a never-ending checkout tape from CVS — jam-packed with tiny logos, five-part carous
If you’ve been on X (formerly Twitter) long enough to remember the glory days of public dunking and the sacred ritual of “ratioing” — piling replies on a bad ta
Pinterest has quietly become one of the most influential curators of visual culture over the last decade, and its influence is only accelerating. What used to b
If the last decade taught us anything about TikTok, it’s that the app can take a single line of a song, a quirky hook, or even a grim lyric and turn it into som
Scroll. Swipe. Laugh. Repeat. For many members of Gen Z, that loop defines large chunks of waking life. TikTok — short, glossy, highly personalized videos — is
Scroll through LinkedIn in 2025 and you’ll see it: the same cocktail of triumphant emojis, “grinding” narratives, and 10-point lists promising to turn mediocrit
In the heat of Summer 2025, a deceptively simple image—a pixelated lizard slowly pressing a glowing button—turned into a viral Rorschach test for TikTok’s recom
If you’ve spent any time on TikTok, Threads, or meme boards in the last couple of years, you’ve probably seen the same thing: an otherwise slick AI-generated po
If you've ever been in a family WhatsApp group, you know how it goes: forwards about the news, 28 reactions to a cousin’s half-birthday post, voice notes long e
If you’ve ever scrolled through Instagram and paused on an outfit post that made you bookmark the look, you’ve met a fit check that slaps. “Fit check” — the sho