Insights on Instagram culture, social media trends, and digital humor
Imagine a room full of strangers watching a performer repeat the same phrase on loop, raising an eyebrow or tilting their head on command, while digital coins a
If you’ve spent more than five minutes doomscrolling on Instagram in the past year, you’ve probably been ambushed by list-style wisdom: “10 Life Lessons,” “7 Co
If you’ve been on TikTok lately you’ve probably scrolled past videos where someone clips a screenshot of a friend’s “I finished Season X” DM, hits a deliberatel
If 2020s social media culture had a VIP list, it would be ringed in green. What used to be a simple privacy toggle—Instagram’s Close Friends—mutated into a stat
“Main character energy” used to be a cultural rallying cry. On endless loops of Reels and TikToks, Gen Z curated cinematic moments — coffee-steamed close-ups, d
If you’ve scrolled through Instagram reels recently, you may have run into a deceptively simple clip: a creator turns to the camera, mouths or types the phrase
If you’ve spent any time scrolling Instagram lately, you’ve probably noticed an explosion of collage-style posts, color palettes, cropped Polaroids, and perfect
There’s a small, deliciously annoying phrase sneaking its way through Instagram captions, reels, and DMs: “never let them know your next move.” To outsiders it
If you grew up scrolling TikTok, you’ve probably watched at least one “haul” video — a buzzy unboxing where a creator shows off 20-plus items bought for pocket
Picture this: you're scrolling Amazon late at night, hunting for a new blender, noise-cancelling headphones, or a questionable kitchen gadget you’ll use twice.
If you’ve scrolled TikTok in 2025 for more than a few minutes, you’ve probably stumbled into an upside-down world. What started as a handful of playful edits ha
If you spend any time on TikTok, you already know the pattern: a dance, audio, or format explodes overnight — then, just as quickly, it's gone. Creators wake up
If you’ve spent any time scrolling TikTok in 2025, you’ve probably noticed the eerie feeling that half the creators you see are riffing from the same mold. It’s
TikTok’s slideshow format has quietly rewritten the grammar of short‑form storytelling. What began as a utility for uploading photo albums and image compilation
If you’ve spent any time on TikTok in 2025, you’ve noticed a subtle biodiversity in the creator ecosystem. It’s no longer enough to call yourself an “influencer
TikTok Live Battles were supposed to be a fun, fast way for creators to connect with fans, raise their visibility, and — yes — earn money. Instead, a simple fiv
“Ambitious but lazy” is the latest TikTok tagline you’ve probably seen between motivational video edits and spreadsheet-hack clips. It reads like a paradox: how
If you’ve ever scrolled through Reddit late at night looking for a guilty-pleasure moral judgment, you’ve almost certainly landed in r/AmItheAsshole (AITA). Wha
In 2025, a new kind of digital urban legend is circulating among creators: the "youtube short ghost zone." It’s the place where videos—often longer-form short-f
If you’ve spent any time on TikTok in mid-2025, you’ve probably scrolled past someone strolling toward the camera with an overlay that reads, “You look happier,