6 posts
Hot take incoming: the TikTok “Guess” trend isn’t some cute new way to spark conversation—it’s a deliberately engineered psychological hack that tricks people i
If you’ve spent even a casual amount of time scrolling TikTok in the last few weeks, you’ve probably run into a video that ends not with a punchline but with a
If you’ve spent any time on TikTok in the last year, you’ve probably seen videos that start with a hint, a wink, or a half-told anecdote—then end with a curt “G
If you’ve spent any time on TikTok in 2025, you’ve probably seen it: a smiling creator drops an intentionally vague teaser, the comments flood with questions, a
If you’ve spent any time on TikTok in 2025, you’ve probably been low-key roped into a “Guess” thread. The trend—stemming from Charli XCX’s song “Guess” (featuri
Scroll. Pause. Comment “guess.” Watch as a video doubles its reach overnight. If you’ve been on TikTok in 2025, you’ve probably seen the “Guess” trend: creators