Insights on Instagram culture, social media trends, and digital humor
We used to think virality was a slow-burning rocket: a post catches on, it ripples through feeds, and then legacy media and brands join in. On TikTok, that time
Pinterest has always been quietly powerful as a place where small searches become cultural currents. What starts as one saved pin can spin into entire identitie
You probably think authenticity on Instagram is simple: someone posts an unfiltered video, shares a raw truth, and followers respond with empathy, likes, and DM
If your family WhatsApp group were a small country, it would probably be a fragile coalition government held together by forwarded prayer images, passive-aggres
For more than a decade Instagram was the kingdom of immaculate feeds: painstakingly color-coordinated grids, professionally lit selfies, perfectly staged travel
If you've spent any meaningful time in Discord communities over the last few years, you know the pattern: every server—no matter the size or topic—seems to have
Remember when LinkedIn was that little button you clicked to hunt for jobs and occasionally nod at your manager’s promotion announcement? Fast-forward to 2025 a
If you’ve spent time on TikTok in the last few years, you know the drill: fifteen-second clout clips, haul videos that feel like unboxing therapy, and creators
If you’ve spent any time scrolling through Twitter, TikTok, or Reddit in the past couple of years, you’ve probably seen them: the gloriously absurd, relentlessl
If you grew up on TikTok unboxings, YouTube hauls, and those frantic "did I just spend $100 on clothes?" confessions, you know what a haul video felt like: chea
If you were on any college campus, TikTok scroll, or group chat in 2025, you probably saw the same pattern: a flurry of screenshots, embarrassed selfies, and pa
Short-form video promised a fast path to millions of viewers: a vertical clip, a hook, and instant discovery. But a quiet crisis has been unfolding across YouTu
If you were on Twitter during its cultural peak — the era when a single snarky take could ignite a pile-on, a “ratio,” and a viral lesson in public shaming — yo
If you’ve ever scrolled through Instagram and paused at a strikingly perfect face selling skincare, coaching programs, or crypto tips, there’s a chance that fac
If you’ve spent time scrolling through social feeds in the last few years, you’ve probably paused on an image that looked almost perfect — except for the hands.
Every scroll on TikTok risks being a prescription. Feeds are full of charismatic wellness hosts promising quick fixes—cold plunges that "reset your mitochondria
Human NPC streaming on TikTok—performers who mimic robotic, repetitive, game-like non-player characters to the delight (and tipping fingers) of viewers—became a
If you've spent any time on TikTok in the last year, you've probably seen couples' videos that feel less like affectionate shows of intimacy and more like emoti
The rise of AI influencers — glossy, algorithmically generated personalities designed to drive engagement, sell products, and perform brand-safe content — has b
TikTok has become an unlikely fertility clinic. Between 15- to 60-second videos, charismatic wellness creators—often styled as friendly peers or “wellness queen