Insights on Instagram culture, social media trends, and digital humor
If you’ve spent time watching social media in 2025, you’ve probably seen a new kind of dust-up: the "ratio proxy war." It’s a short, meme-friendly phrase that c
If you've ever been cc'd into a late-night family WhatsApp thread and watched the chat bubble turn into a wildfire of forwards, voice notes, and elbow-nudging g
If you’ve spent any time on TikTok in the summer of 2025, you’ve probably seen the “You look happier” trend: text appears on-screen, an easy-cut to a reveal, an
By 2025, "main character energy" has become shorthand for a very specific kind of online life staging: cinematic selfies, curated routines, and an ongoing narra
If you’ve spent even five minutes in the wild comment fields of Platform Wars Twitter, you already know the mood: part existential dread, part stand-up roast. Y
Welcome to the VIP lounge of Instagram, where the velvet rope is an in-app toggle and the faux intimacy is scented with rose-gold filters. Instagram’s Close Fri
There’s a new kind of scavenger hunt sweeping Instagram, and it doesn’t involve physical clues or old maps — it’s hidden inside pixels, reflections, and the gle
Every few months a new formulaic line starts showing up in your Instagram Reels feed: a creator stares into camera, text overlays the screen, and the caption be
We used to worry about the tone of an email. Today, a single emoji can do the same damage — and more. In modern digital workplaces where Slack, Teams, and other
If you’ve spent any time scrolling TikTok in 2025, you’ve probably seen at least one clip of someone attempting to flip, spin, or hang themselves upside down fo
If you've spent more than five minutes on TikTok in the last year, you've probably heard — and maybe even used — the "That's awesome, congratulations" audio. Th
If your phone buzzes and you groan before you even look, you’re not alone. Family WhatsApp groups — once designed for holiday planning and sharing cute baby pho
By the time executives started calling virtual reality the next frontier, companies had already poured billions into a promise: immersive digital worlds where w
If you’ve been doom-scrolling TikTok recently, you’ve probably noticed a new rhythm: a rapid-fire carousel of photos telling a complete story in 20 to 60 second
If you've been scrolling Reels lately and felt like every other clip is a tiny confession, a sigh of relief, or a quiet "same," you're not imagining it. Across
If you’ve bought or sold anything on Facebook Marketplace in the last few years, congratulations — you’ve entered one of the most active marketplaces on Earth.
TikTok turned the internet into a culture factory: ideas, dances, jokes, and challenges can become global phenomena in hours, and then feel embarrassingly overp
If 2025 has taught us anything, it’s that corporations can build brilliant AI chatbots — and also accidentally unleash stand-up comedians, conspiracy theorists,
If you spend more than a few minutes on TikTok, you’ve probably seen the trend: creators shaking their heads at a hyped serum, declaring that a viral gadget is
Scroll. Pause. Comment “guess.” Watch as a video doubles its reach overnight. If you’ve been on TikTok in 2025, you’ve probably seen the “Guess” trend: creators