Insights on Instagram culture, social media trends, and digital humor
If you’ve been on X (formerly Twitter) long enough, you remember the terror and glory of the ratio: a tweet sees a flood of replies shaming or dunking on the or
Swipe culture met short-form video and what followed was part reality show, part social experiment: dating moved from the dinner table to the For You Page. Over
Remember the first time you walked into a shopping mall and felt like you’d stumbled into a social economy — stores, arcades, food courts, and people bumping in
Something strange and beautiful happened in 2025: a deep cut from Radiohead’s 1997 album OK Computer—“Let Down”—blossomed into a massive, organic TikTok trend.
The metaverse promised an entirely new economy: virtual Manhattan skylines, million-dollar beachfront parcels, and branded islands where users would shop, socia
We live in an era where vulnerability is a currency. Scroll for five minutes and you'll see a carefully staged "I hit rock bottom" video, two follow-up posts ch
Instagram captions used to be polished, aspirational micro-essays: the kind that curated a mood, sold a lifestyle, and avoided embarrassment at all costs. Then
If you’ve scrolled through TikTok, Instagram Reels, or Threads in the last few summers, you probably saw dozens — if not hundreds — of people mouthing the same
If you’ve been scrolling TikTok lately, you’ve probably seen dozens — if not hundreds — of couples sprinting down sidewalks, through grocery aisles, or across b
If you’ve been added, muted and then quietly removed from a family group chat in the last couple of years, you’re not alone — but you might be misreading the tr
If you’re tired of feeling conned every time you scroll past a sunlit flat-lay or “raw” morning coffee shot, you’re not alone. In 2025, Instagram’s influencer e
By mid‑2025, the Instagram feed that once felt like a curated scrapbook of friends, creators, and hobbies had become unrecognizable. What started as incremental
Something changed in 2025. What once looked like a handful of odd listings and the occasional sketchy buyer on Facebook Marketplace turned into a full-blown cri
Instagram has a new language of feeling, and it often looks rehearsed. What started as lip-syncs and dramatic skits has mutated into a steady stream of staged b
Welcome to the survival guide for 2025’s Instagram jungle, where the ecosystem evolved faster than your last “authentic” sponsored post. Meta shoved Reels down
Introduction
TikTok trends come and go, but every so often one turns into a cultural rumble that refuses to die. The "Alibi Dance" — a choreography set to Sevdaliza's dramat
This is an exposé. For much of the last decade, dating apps promised to modernize romance: swipe, match, message, meet. They turned attraction into an app econo
If you’ve spent any time scrolling Instagram Reels or TikTok this year, you’ve probably seen it: someone “loses it” over a closet catastrophe, throws a dramatic
If the last half-decade of social media taught us anything, it’s that cultural aesthetics can feel like tectonic plates: slow to budge, then suddenly rearrangin