Insights on Instagram culture, social media trends, and digital humor
If you’ve ever refreshed your feed more times than you can count, stayed up scrolling until your eyes burned, or felt empty after a post that didn’t get the eng
If you love personality content on Instagram—think carousel posts, reels, and cozy couple TikToks—you’ve probably seen MBTI prompts everywhere. But what if, ins
“She’s just a girl who…” — and then the joke lands perfectly, the caption snaps, and 10,000 likes later you realize you’ve just tapped into a universal mood. Co
If you’ve been doomscrolling TikTok between bathroom breaks and existential dread, you’ve probably seen it: people cheerfully insisting that their crush will te
If you’re an Instagram creator who loves personality content, you’ve probably seen the MBTI wave—static type breakdowns, “which type are you?” quizzes, and a hu
Scroll through any Gen Z Instagram feed in 2025 and you’ll likely see at least one carousel, Reel, or Story pinned to a personality tag: “Which MBTI Are You?” u
If you still think follower count is the ultimate sign of influence, 2025 is making a compelling argument otherwise. Across platforms, a disruptive trend has mo
If you grew up hearing “go to college and you’ll be fine,” welcome to Gen Z’s very messy rebuttal. Over the last several years, a powerful shift has unfolded: m
For years, parents, policymakers, and pundits have pointed to one simple villain: screen time. Turn it off, the story goes, and everything gets better — sleep i
Five years ago, influencer marketing felt like a VIP club: mega-creators with millions of followers got the headline deals, while smaller creators hustled for o
If you’ve spent any time scrolling TikTok in August 2025, you’ve probably stumbled on couples sprinting down sidewalks, across parking lots, or through beach sa
You know the format: bold white text overlays the first frame — “When you thought…” — and your brain instantly fills in an expectation. The video starts in one
If you’ve scrolled TikTok in the last year you’ve seen it: a short clip that starts with a text overlay like “When you thought you nailed the pitch...” followed
If you've ever found yourself scrolling through a timeline full of bad news, disasters, and outrage for far longer than you intended — then looking up only to r
If you’ve spent even a few minutes scrolling TikTok lately, you’ve probably seen couples sprinting down sidewalks, parking lots, or beachfront promenades while
If you grew up being told "gaming is just a hobby," welcome to the world Gen Z is building — where games are the town square, the study group, the coffee shop,
If you grew up telling your friends about a new game because you saw a cinematic trailer or an App Store feature, welcome to a different era. For Gen Z, the pat
If you’re part of Gen Z — or you hire, mentor, or teach them — you’ve probably noticed a striking, slightly ironic trend: new graduates walk into job interviews
Gen Z is often described as the generation that grew up online — the first cohort to be truly native to social platforms, smartphones, and constant connectivity
If you’re in the fashion and beauty social-media game, you probably spend a lot of time deciding where to put ad dollars. Instagram and TikTok feel like default