The Reels Death Trap: Why Instagram Is Where Your TikTok-Style Content Goes to Die
If you’ve spent the last three years obsessively tweaking vertical videos, riding trends, and cross-posting your best short-form content across TikTok and Insta
Insights on Instagram culture, social media trends, and digital humor
If you’ve spent the last three years obsessively tweaking vertical videos, riding trends, and cross-posting your best short-form content across TikTok and Insta
If you’ve ever fallen down a 2 a.m. ASMR TikTok rabbit hole — whispers, crinkle sounds, gel-cutting close-ups that make your scalp fizz — you already know how w
If you’ve spent even a casual amount of time on TikTok in the last two years, you’ve probably encountered the “main character” aesthetic — perfectly framed solo
Call it migration, call it exile, call it a cold landing zone — the past few years have seen millions of short-form videos and creators cross-platform like refu
In 2025, something that started as a trivial way to speed up remote water-cooler chatter metastasized into a workplace crisis: the Slack Emoji Wars. What began
If you scroll Instagram for more than five minutes, you’ll notice the careful curation: fonts, color palettes, grid layouts, and a tiny constellation of emoji s
Couple influencers—pairs who document their relationships, domestic routines, travel adventures, and intimate milestones—have become one of social media’s most
If you’ve been doom-scrolling through Instagram Reels this week, you’ve probably seen the same slow-build audio clip stitched to ten different videos in a row.
If you’ve spent even five minutes scrolling feeds in the last few years, you’ve probably seen a beautiful, hyper-detailed portrait ruined by a pair of hands tha
Somewhere between the attic of awkward first messages and the basement of unsolicited photos, Gen Z collectively hit “delete.” What felt like a revolutionary sw
If modern family conflict had an epicenter, it would be a little green-and-white chat bubble that lives in our pockets: the family WhatsApp group. Think of it a
Scroll past the avocado toast and you’ll find them: perfectly curated faces in soft, golden light promising “biohacking” shortcuts, miracle supplements, early-d
Call it a trend, a cultural shorthand, or a workplace scandal waiting to happen: somewhere between the all-hands update and the fiscal Q&A, an emoji slid into a
Spotify Wrapped began as a fun data recap—a colorful infographic that summarized a user's top songs, artists, genres and minutes listened. What started in 2015
If you scroll TikTok at 2 a.m., chances are you won’t just find sleepyfaces and chamomile ads—you’ll find robot voices, hyper-real whisper bots, and AI-generate
You open Slack expecting a quick project update and are met with a short sentence followed by an emoji parade: a smiley, a thumbs-up, a party popper, a coffee c
For years, social platforms like TikTok rewarded a certain storyline: polished aesthetics, relatable vulnerability, and a magnetic "main character" narrative th
Welcome to the weirdest intersection of performance art, influencer economics, and human-computer mimicry. If you’ve been scrolling TikTok recently, you’ve prob
Remember when your Instagram feed was just a carefully curated grid of travel photos and latte art? Those days are gone. Enter Instagram Notes — the tiny, ephem
Instagram launched Close Friends in 2018 as a simple privacy tool: let people share Stories with a smaller circle rather than the whole follower list. On paper,