Insights on Instagram culture, social media trends, and digital humor
We all remember the first time we saw a TikTok that encouraged us to “romanticize” our mornings, put a cinematic filter over grocery runs, and soundtrack our li
If you’ve spent any time on TikTok in 2025, you’ve probably scrolled past a dozen versions of the same deadpan response: someone posts a major life announcement
If that headline made you drop your coffee, you’re not alone — “slide decks replace short video” reads like a drama script for every social media manager and cr
In March 2025 a deceptively simple audio—Charli XCX’s collaboration with Billie Eilish on the track "Guess"—became the backbone of a new viral format on TikTok.
If you’ve spent any time scrolling TikTok over the last year you’ve probably seen the “Alibi” dance: a wave of users — mostly Gen Z — performing belly-dance-ins
If you’ve ever received a concise “that’s awesome — congratulations” DM from a Gen Z friend after announcing your engagement, and then watched that same person
If you’ve scrolled TikTok lately, you’ve probably seen the three-second clip — the rapid cut from a busted clothing tag or balled-up tee into a slick, glossy “m
If 2017 was the year of the “ratio” as a meme — that pithy social sentence that lived or died by replies and likes — then 2025 might go down as the Ratio Renais
If you’ve ever gone down a Pinterest spiral at 2 a.m., congratulatory curse: you are now fluent in three newly officiated aesthetics, have $87 in your cart, and
If you thought "getting ratio'd" was just a meme-y embarrassment from the early 2010s, 2025 proves otherwise: the ratio is now part of a fully formed drama econ
Welcome to the annual roast you didn't know you needed: The LinkedIn Lunatic Leaderboard. If you spend more than a casual scroll on LinkedIn, you’ve seen them—t
If your Instagram feed has recently started looking like a motivational pamphlet vomited into a minimalist font, congratulations: you've been clinically diagnos
If you thought emojis were just friendly little cartoon shorthand for “haha” or “thanks,” welcome to the front lines. Over the last several years Slack emojis —
TikTok turned cultural acceleration into an industrial process. In 2025 the platform sits at the center of how millions of people discover music, products, joke
If you’ve bought a couch, a phone, or an improbably cheap lawnmower on Facebook Marketplace, you’ve stepped into the most chaotic corner of social commerce: par
Gen Z grew up with the internet as a social playground, and by 2025 one of the most visible expressions of that upbringing is the “relationship stress test” era
TikTok's Main Character Era is officially over: what felt like an endless parade of cinematic day-in-the-life clips, hyper-staged aesthetics, and the “romantici
By mid‑2025 a deceptively playful TikTok format had become impossible to ignore: creators teasing stories, relationships, secrets or “hot takes,” then answering
If you spent any time on TikTok in the last five years, you’ve seen it: the cinematic slow-motion walks, the “main character” captions, the soundtrack-snipped s
If you’ve scrolled TikTok in 2025, you’ve seen it: couples, kitchen counters, living-room rugs and public park benches becoming arenas for a new partner stunt t