#when you thought

2 posts

When You Thought... — How the TikTok Text-Overlay Trend Subverts Expectations to Build Real Connections

You know the format: bold white text overlays the first frame — “When you thought…” — and your brain instantly fills in an expectation. The video starts in one

August 13, 2025•14 min read

When You Thought... TikTok Trend: Turn Shared Disappointment into Authentic Brand Storytelling

If you’ve scrolled TikTok in the last year you’ve seen it: a short clip that starts with a text overlay like “When you thought you nailed the pitch...” followed

August 13, 2025•13 min read

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