The Viral Treadmill: Why TikTok's 48-Hour Trend Cycle Is Peak Creator Hell
If you make content for a living—or even for the ego—TikTok's trend engine feels less like a launchpad and more like a hamster wheel. In the past two years the
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If you make content for a living—or even for the ego—TikTok's trend engine feels less like a launchpad and more like a hamster wheel. In the past two years the
If you’ve ever watched a sound or dance explode overnight and then watch it become “cringe” two days later, you’ve witnessed the 48-hour trend death clock in ac
TikTok turned the internet into a culture factory: ideas, dances, jokes, and challenges can become global phenomena in hours, and then feel embarrassingly overp