#threatening mascots

3 posts

RIP Duo: How Duolingo's "Dead" Owl Became the Internet’s Most Psychologically Manipulative Mascot

In February 2025, the internet collectively gasped, laughed, and logged in. Duolingo—already famous for its cheeky reminders and meme-ready mascot—announced tha

August 28, 2025•12 min read

RIP Duo: How Duolingo's Psycho Owl Became the Internet's Most Beloved Digital Stalker Before Its Fake Death

If you’ve scrolled through Twitter/X, TikTok, or Reddit in the last few years, you’ve probably seen the Duolingo owl in some state of melodramatic outrage: glar

August 28, 2025•15 min read

The Duolingo Owl's Psychological Warfare: How Duo Became the Internet's Most Unhinged Mascot (And We're All Traumatized)

If you thought mascots were supposed to be cute, comforting shorthand for a brand, meet Duo — the neon-green owl who went from friendly app icon to the internet

August 22, 2025•12 min read

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