#supporting character energy

2 posts

When the NPCs Unionize: TikTok's Main Character Trend Gets a Hostile Takeover

TikTok’s “main character” trend has dominated feeds for half a decade: a GIF-ready aesthetic that frames daily rituals, wardrobe edits, and soundtrack choices a

January 13, 2026•13 min read

Supporting Character Revenge: How TikTok Users Are Weaponizing Side Character Energy Against Main Character Culture

By 2025, "main character energy" has become shorthand for a very specific kind of online life staging: cinematic selfies, curated routines, and an ongoing narra

August 23, 2025•14 min read

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