5 posts
In the era of attention scarcity, brands compete not just for clicks but for emotional real estate. Few characters — corporate or cultural — have carved out as
In February 2025, the internet collectively gasped, laughed, and logged in. Duolingo—already famous for its cheeky reminders and meme-ready mascot—announced tha
If you’ve scrolled through Twitter/X, TikTok, or Reddit in the last few years, you’ve probably seen the Duolingo owl in some state of melodramatic outrage: glar
If you asked marketers in January 2025 how to get millions of eyeballs, most would suggest another big-budget Super Bowl spot, influencer partnerships, or a per
If you thought mascots were supposed to be cute, comforting shorthand for a brand, meet Duo — the neon-green owl who went from friendly app icon to the internet