#NotTheMainCharacter

2 posts

The Great TikTok Humbling: Why Gen Z is Trading Main Character Energy for Background Vibes in 2025

If you spent any time on TikTok in the last five years, you’ve seen it: the cinematic slow-motion walks, the “main character” captions, the soundtrack-snipped s

August 20, 2025•13 min read

#NotTheMainCharacter: How TikTok's Biggest Trend is Finally Eating Itself

If you’ve spent even a casual amount of time on TikTok in the last two years, you’ve probably encountered the “main character” aesthetic — perfectly framed solo

August 15, 2025•13 min read

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