The Viral Treadmill: Why TikTok's 48-Hour Trend Cycle Is Peak Creator Hell
If you make content for a living—or even for the ego—TikTok's trend engine feels less like a launchpad and more like a hamster wheel. In the past two years the
•14 min read
5 posts
If you make content for a living—or even for the ego—TikTok's trend engine feels less like a launchpad and more like a hamster wheel. In the past two years the
If you’re Gen Z and have a TikTok account, you already know the rhythm: a sound drops, a dance ignites, and overnight your For You feed fills with 10,000 variat
If you’ve spent any time on TikTok in the last few years, you’ve seen it: a sound, dance, or joke explodes overnight, splinters into a thousand variations, and
If you spend any time on TikTok, you already know the pattern: a dance, audio, or format explodes overnight — then, just as quickly, it's gone. Creators wake up
If you grew up telling your friends about a new game because you saw a cinematic trailer or an App Store feature, welcome to a different era. For Gen Z, the pat