12 posts
Gen Z is the first generation that has spent its entire psychological development immersed in constant digital connectivity. That reality shows up in startling
Generation Z faces a mental health landscape unlike any before: they are digital natives who grew up with smartphones, social platforms, and an always-on news c
TikTok now reaches more than 1.59 billion monthly active users, and Gen Z continues to reshape how brands create, distribute, and monetize content. This shift p
Gen Z is rewriting the rules of social media marketing — and brands that don’t adapt risk becoming invisible. Consider this: TikTok reached roughly 1.6 billion
Gen Z now represents a powerful force in the social media ecosystem — they account for roughly 25% of the U.S. social media audience and shape trends that rippl
TikTok now reaches 1.59 billion monthly active users and represents 19.4% of the global population in advertising reach — a statistic that rewrites the rules fo
Gen Z now drives the rules of social media, and the scale of that shift is staggering: by 2025 this generation represents 25% of the U.S. social media audience,
Gen Z now drives the direction of social media, and if your brand ignores this cohort, you risk losing relevance fast. Recent data show that 89% of Gen Z use In
Gen Z represents a seismic shift in how people discover, evaluate, and buy products. Consider this: roughly 25% of the U.S. social media audience is Gen Z, and
Gen Z now drives the rules of social media engagement—and brands that ignore their preferences do so at their own peril. Consider this: Gen Z makes up roughly 2
The marketing automation landscape in 2025 is moving faster than many teams expected: companies report up to a 15.3% annual market growth, and decision-makers i
Marketing automation is no longer a back-office efficiency play—it's a growth engine. Consider this: companies report a $5.44 return for every dollar spent on m