20 posts
If the last half-decade of social media taught us anything, it’s that cultural aesthetics can feel like tectonic plates: slow to budge, then suddenly rearrangin
If you’ve been scrolling TikTok this year, you’ve probably noticed a jarring narrative flip: the soft, cinematic “main character” videos that dominated the pand
If you’ve spent any time on TikTok in the last few years, you’ve probably scrolled past at least one cinematic clip of someone narrating their “main character e
Remember when coffee shops existed for caffeine, awkward first dates, and the occasional person actually reading a physical book? Those quaint little rituals ar
There’s a new cult of personality thriving in short-form video: the “main character.” What started as a whimsical mantra—“romanticize your life,” “live like you
By 2025, "main character energy" has become shorthand for a very specific kind of online life staging: cinematic selfies, curated routines, and an ongoing narra
If you’ve been on TikTok in 2025, you’ve probably seen the shift: less dramatized “main character” Broadway monologues and more steady, repetitive, oddly comfor
Welcome to the age of the digital villain era — a time when being the “main character” isn’t just a vibe, it’s a content strategy, a coping mechanism, and somet
If you’ve spent any time on TikTok in the last few years, you’ve likely seen the trope: someone pans dramatically to their reflection with cinematic music, over
We all remember the first time we saw a TikTok that encouraged us to “romanticize” our mornings, put a cinematic filter over grocery runs, and soundtrack our li
TikTok's Main Character Era is officially over: what felt like an endless parade of cinematic day-in-the-life clips, hyper-staged aesthetics, and the “romantici
If you spent any time on TikTok in the last five years, you’ve seen it: the cinematic slow-motion walks, the “main character” captions, the soundtrack-snipped s
Welcome to the theatre of professional overshare, where the LinkedIn timeline has become less “thought leadership” and more “main character meltdown.” If you’ve
If you’ve spent any time on TikTok in the last three years, you’ve watched a cultural contagion spread: people framing every interaction, outfit, meal and mood
If "main character syndrome" was the cultural headline of early TikTok — the era of cinematic filters, soundtrack-driven montages, and personal narratives that
If you've spent any time on TikTok in the past few years, you’ve probably seen the “main character” trope: people framing mundane moments as cinematic beats, na
Plot Twist: You thought TikTok had made you the protagonist of a glossy, soundtrack-ready life. Plot twist: you’re actually the side character — live, on-platfo
If you've spent any meaningful time in Discord communities over the last few years, you know the pattern: every server—no matter the size or topic—seems to have
If you’ve spent even a casual amount of time on TikTok in the last two years, you’ve probably encountered the “main character” aesthetic — perfectly framed solo
For years, social platforms like TikTok rewarded a certain storyline: polished aesthetics, relatable vulnerability, and a magnetic "main character" narrative th