8 posts
Scroll. Smash like. Repeat. On the surface, the "puppet master" videos—those slick forced-perspective clips where a creator appears to tug, tilt, and control th
Welcome to the digital roast you've been secretly starring in. Instagram used to be a polite gallery of filtered brunches and vacation sunsets. In 2025 it becam
If you’ve spent any time on Instagram Reels or TikTok recently, you probably noticed a curious motif popping up in millions of short videos: creators staging th
Scroll through Instagram Reels in 2025 and you’ll see a new theatrical shorthand taking over the feed: short, hyper-dramatic “meltdowns” that end in a smirk, wi
If you’ve been scrolling Instagram Reels lately, you’ve probably seen it: creators standing over friends, partners, or staged scenes, fingers tugging invisible
If you’ve spent more than five minutes scrolling Instagram this year, you’ve probably seen them: short reels where someone dramatically bursts into tears, colla
If you’ve spent any time on Instagram Reels this August, you’ve probably scrolled past a flurry of dramatic near-breakdowns followed by immaculate outfit reveal
If you’ve been doom-scrolling through Instagram Reels this week, you’ve probably seen the same slow-build audio clip stitched to ten different videos in a row.