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Scroll past the perfect flat-lay breakfast, the candid filming of "a day in my life," the tears confessing a personal struggle, and the tightly captioned vulner
We live in an era where vulnerability is a currency. Scroll for five minutes and you'll see a carefully staged "I hit rock bottom" video, two follow-up posts ch
If you’re tired of feeling conned every time you scroll past a sunlit flat-lay or “raw” morning coffee shot, you’re not alone. In 2025, Instagram’s influencer e
Something curious is happening in our feeds. Scroll through Instagram Stories and you’ll see the same effortless brunch shot, the same soft-lit workout selfie,
Remember when Instagram felt like a glossy magazine, curated down to a single perfectly styled square? For most of the 2010s, the feed was a polished runway: fi