#gen z social media behavior

2 posts

The Great WhatsApp Exodus: Why Gen Z Is Mass-Leaving Family Groups and Going Underground in 2025

If you’ve been added, muted and then quietly removed from a family group chat in the last couple of years, you’re not alone — but you might be misreading the tr

August 28, 2025•13 min read

The “You Look Happier” Trend Accidentally Created the Ultimate Gen Z Personality Test

If you’ve spent any time on TikTok in the summer of 2025, you’ve probably seen the “You look happier” trend: text appears on-screen, an easy-cut to a reveal, an

August 23, 2025•12 min read

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