7 posts
Scroll past the perfect flat-lay breakfast, the candid filming of "a day in my life," the tears confessing a personal struggle, and the tightly captioned vulner
We live in an era where vulnerability is a currency. Scroll for five minutes and you'll see a carefully staged "I hit rock bottom" video, two follow-up posts ch
If you’re tired of feeling conned every time you scroll past a sunlit flat-lay or “raw” morning coffee shot, you’re not alone. In 2025, Instagram’s influencer e
Something curious is happening in our feeds. Scroll through Instagram Stories and you’ll see the same effortless brunch shot, the same soft-lit workout selfie,
In 2025, the headlines screamed "Digital Catfish!" and "AI Influencer Scandal!" Social feeds filled with think pieces, outraged creators, and viral threads dema
If 2020 felt like the beginning of influencer mainstreaming, 2025 feels like the cleansing. The glittering era when brands could pluck a creator with a "nice ae
The clickbait headlines write themselves: “AI influencers are flopping,” “Virtual creators exposed as frauds,” “Brands duped by digital catfish.” But as anyone