5 posts
If you’ve spent any time on social apps lately, you’ve probably noticed something odd: fewer perfectly lit “main character” moments, more off-the-cuff videos, a
For Gen Z, "fit checks" — the ritual of sharing an outfit-of-the-day post or quick outfit reel — are more than casual fashion flexes. They’re social currency, c
If you've spent any time on TikTok in 2025, you've probably watched a dance, challenge, or joke go from "must-see" to "please stop" in a matter of hours. The ma
If you’ve ever watched a sound, dance, or joke explode overnight and then vanish into a chorus of eye-rolls two days later, you’ve witnessed the TikTok micro‑tr
The morning creators woke up in 2025 to panicked DMs, screaming analytics screenshots, and trending hashtags like InstaPurge felt apocalyptic. Influencers, mic