9 posts
Welcome to the survival guide for 2025’s Instagram jungle, where the ecosystem evolved faster than your last “authentic” sponsored post. Meta shoved Reels down
Scroll, double-tap, share — rinse, repeat. For Gen Z, discovering new products and personalities happens at the speed of a 30-second Reel. But the landscape is
Swipe, double-tap, repeat. For many of us, Instagram and TikTok are morning routines: a curated loop of beauty shots, aspirational lifestyles, and product recs
Scroll through your Instagram feed in 2025 and you’ll notice something clearer than ever: influence has speciated. The post-apocalyptic days of a handful of cel
In 2025, the headlines screamed "Digital Catfish!" and "AI Influencer Scandal!" Social feeds filled with think pieces, outraged creators, and viral threads dema
If 2020 felt like the beginning of influencer mainstreaming, 2025 feels like the cleansing. The glittering era when brands could pluck a creator with a "nice ae
The clickbait headlines write themselves: “AI influencers are flopping,” “Virtual creators exposed as frauds,” “Brands duped by digital catfish.” But as anyone
Scroll your feed for thirty seconds and you’ll see her: flawless skin, impossible proportions, witty captions, a brand deal or three, and a comment thread argui
If you’ve been scrolling tech feeds in 2025, you might have seen breathless headlines about a supposed “AI influencer meltdown” and a viral fiasco called the Sy