9 posts
I started this investigation thinking “fake reviews” were an annoying quirk of online shopping — a handful of overenthusiastic buyers and the odd incentivized p
I started this investigation because my shopping cart looked like a crime scene. One minute I was researching a moisturizer for dry skin, the next I was drownin
Welcome to the new internet circus: AI bots have stormed Amazon’s reviews, and the results are peak chaos. What began as a few suspiciously polished recommendat
Imagine scrolling product pages late at night, hunting for a cheap charger, a beauty serum, or the latest cheap gadget that promises to change your life. You ch
You trust Amazon reviews. We all do — star ratings, long-form testimonials, and the little "Verified Purchase" badge quietly steer billions of buying decisions
Picture this: you're scrolling Amazon late at night, hunting for a new blender, noise-cancelling headphones, or a questionable kitchen gadget you’ll use twice.
This exposé pulls back Amazon’s glossy storefront to reveal a shadow army reshaping what millions of shoppers believe they know about products. It is a story ab
Ask any frequent online shopper and they'll tell you: the star rating and the first few lines of a review often decide whether a product goes into your cart. Fo
Imagine scrolling Amazon late at night, hunting for a new face serum, a charger cable, or a bestselling cookbook. You pause at products with long streams of glo